Farplants launches brand new consumer focused range, Garden your way to Wellbeing.
The latest from the nursery co-operative is to promote plants that can give a mood boost.
The collection launched at the HTA National Plant Show with a VR experience.
The increased public awareness of wellbeing is an inspiration behind the range.
Brett Avery, managing director, says this range supports the industry’s mission to promote the benefits of gardening.
“I’m thrilled to launch our new range – Garden your Way to Wellbeing at this year’s HTA National Plant Show.
“There’s no denying the health benefits of gardening. The physical activity, time outdoors with nature and the real sense of achievement.
“We want to help support the message that gardening is good for you and our new range does that.
“We have researched the many benefits different varieties bring, to design the range. It helps consumers consider the ways that plants can have an effect on your mood and sense of wellbeing.
“The fresh and modern feel will appeal to both new and experienced gardeners alike.”
The new range is available in June 2020 and will be in the new kerbside recyclable taupe pot.
The supporting POS helps retailers to create an enticing display.
Farplants received the Planting the Seed award for the most inspiring display at the HTA National Plant show.
As well as Garden your way to Wellbeing, Farplants also launched Mounds and Mats. This new collection features varieties that form either irresistible cushions or tactile cascades. The range comes with supporting POS and will also be available in June 2020.