Westland Horticulture, home to market leading brands such as Jack’s Magic, Boost, Resolva, and Peckish, is issuing a final call for garden centres across the UK and Ireland to take advantage of the opportunity to join its in-store autumn lawn care promotion, designed to drive seasonal sales and engage customers with the chance to win international rugby match tickets.
Designed to drive participation in autumn lawn care and boost garden centre sales during a critical period, the promotion reinforces a clear seasonal message: The best spring lawns start in autumn. Shoppers who purchase qualifying lawn care products will be entered into a prize draw to win one of five pairs of tickets to major international rugby games across the UK and Ireland. Additional branded mini rugby balls will be available as runner-up prizes, adding extra excitement and in-store visibility.
At the core of the promotion is a strong educational component, aiming to shift consumer habits by highlighting the importance of autumn lawn care. Westland’s consumer research shows that many gardeners are unaware of the significant benefits of applying lawn care products in autumn, when soil is still warm and conducive to grass seed germination, but without the harsh summer heat. A dense lawn established in autumn helps grass outcompete moss and weeds during winter, setting the stage for a lusher, healthier lawn in spring. Furthermore, Westland’s
research found that 88%* of those surveyed are looking for advice on an autumn lawn care routine.
George Pitcher, Brand Manager, at Westland, added: “Lawns are at the heart of many gardens – whether as a place to play, relax, or entertain. Our autumn lawn care campaign is all about raising awareness of this crucial seasonal window and helping consumers take proactive steps now for outstanding results in spring. With international rugby tickets and branded giveaways, it’s a campaign designed to inspire engagement at the point of sale.”
“We’re also supporting the initiative digitally through our Westland Lawn Care Hub – featuring educational videos and expert guides to make lawn care more accessible and less intimidating for every gardener. This is a key opportunity for retailers to tap into a seasonal message with strong potential for growth.”
Participating retailers will receive eye-catching point-of-sale materials and promotional displays, helping to create a dynamic in-store experience that drives shopper engagement and conversion.
With limited time remaining, garden centres are urged to place orders now to ensure they are ready for the campaign launch.
