Fiskars’ new UK showroom and offices have been officially-opened by the Finnish ambassador, Pekka Huhtaniemi.
The event, which took place in Birmingham last Thursday, attracted representatives from a range of local organisations, including business, trade associations, and industry leaders from the home and garden sector.
The high-rise office in Birmingham?s Mclaren building includes a specially-designed demonstration area, as well as interactive product displays to showcase the company?s garden and kitchen tools.
Mr Huhtaniemi cut the ribbon to open the facility, while President of Fiskars Europe Thomas Enckell addressed attendees. TV presenter and ethnobotanist James Wong meanwhile signed autographed copies of his new book ‘Grow for Flavour’.
Commenting on the move, Thomas Enckell said: “There is more than age and history which makes Fiskars relevant today. We have a sincere aspiration to be even more relevant – socially relevant, relevant as an employer, business partner and to our end-consumers.
“Fiskars will be strengthening our marketing position and expanding, and the UK is one of the key markets in Europe. The UK is the most garden-loving country in the world, and London has the most number of garden-loving residents in the world.”?
?This new facility shows our aspirations. It’s a great view, lots of open space and gives us room to grow.”
UK Managing Director and Regional Director for the company’s south west European business John Grayson said: “This is an exciting time to be part of one of the World’s oldest and yet most contemporary companies.
?We have been through an extensive development program in recent years and the opportunity to now re-position Fiskars UK into such an accessible location, within a welcoming and professional office environment that befits the quality of our brands and company values, is just tremendous.”