Fiskars launches Easter multi-media campaign

Garden tool specialist Fiskars is launching a new online campaign over the spring bank holiday, with a TV advert scheduled to air across the weekend.

The publicity will feature the company?s PowerGear loppers and pruners – including its tree pruner product. There will also be a radio campaign on Capital FM to run alongside the TV promotion.

Speaking of the campaign, trade marketing director Kerry Murfin said: “Spring is obviously the key season in gardening and this year we wanted to extend our reach and consumer attraction.

?Bringing in the competition element gives our trade customers something that they can really promote in-store, to gain consumer interest and traction.?

She continued: ?Equally, with radio and new digital components sitting alongside TV and print advertising, we’re extending our reach to target a new and younger generation of gardeners. They are the shoppers of the future for our garden centre and DIY customers.”

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