Gardening tool supplier Fiskars is teaming up with the Royal Horticultural Society (RHS) for a spring campaign designed to support the nation’s vital bee population and provide additional business building opportunity for trade retailers.
The ‘Gift for the Bees’ is a further extension of Fiskars’ well established 100% Happiness marketing campaign and will run from 1 March until 30 June 2021*. During these dates, consumers spending £50 or more on any Fiskars product in store can claim a ‘Happy Bee Box’ delivery to their home.
The box contains RHS expert information about the type of planting in the garden that will help attract and support bees as they pollinate plants. It also includes a high-quality Fiskars planting trowel, which is new for 2021, a packet of RHS seeds and an RHS planting guide offering expert advice on how to support bees and successfully grow pollinating plants.
The campaign is supported by eye-catching point of sale materials to help participating retailers promote in store, as well as provide an exciting consumer-focused offer that will once again help the trade as winter days turn to spring sunshine.
Georgina Taylor, Fiskars marketing manager UK, comments: “We are delighted to have joined forces with the RHS on the next stage of our 100% Happiness campaign. All gardeners appreciate the importance of the bee population and it is essential that we do all we can to look after them. The highly informative tips from the RHS can guide garden enthusiasts to help them plant for pollination, and the inclusion of a packet of RHS seeds within the Happy Bee Box is a great way to get consumers started.
“It is very important we continue to support our trading partners as the days become longer, the weather improves, and consumers look to get out into gardens even more. With the added incentive of knowing that the gifted Happy Bee Box will provide the information and tools to help make a positive impact on the country’s bee population, we hope that the Gift for the Bees spring campaign can provide an excellent business building boost for our retail partners.”
