Flemish pavilion confirmed for Glee 2017

by | Mar 25, 2017 | Community, News | 0 comments

Keeping plants at the heart of the show, the organisers of Glee ? Ascential Events ? is pleased to announce that the 2017 exhibition will be home to its very first Flemish growers pavilion, thanks to the recent confirmation that VLAM, Flanders? Agricultural Marketing Board, will be joining this year?s show.

Belgium ranks on the fifth place as European exporter of ornamental plant products, after the Netherlands, Denmark, Italy and France. Its showpieces include the azalea and the pot chrysanthemum, both of which will be out in force at Glee 2017.? The Flemish Pavilion (Hall 20, stand H30) will be home to a host of top growers under the VLAM banner, all ready to showcase their industry leading horticultural products. Many of the Flemish brands will also join Glee?s Green Heart, to demonstrate merchandising best practice.

Marie Arnauts, Floriculture promotion manager at VLAM, said: ?Glee came to our attention when a number of our exporters requested the opportunity to exhibit as a collective. We felt that the benefits of this would be really valuable to us as a group, but also for the individual companies. In total, there will be seven companies exhibiting under the VLAM umbrella at Glee 2017, offering everything from conifers, shrubs and bedding plants, to azalea, rhododendrons, chrysanthemums and hellebores. Some will also offer indoor plants, cut flowers and different types of young plants. Exciting new additions will also include the Helleborus VIV Collection, and 110cm Chrysanthemums. One VLAM exhibitor will also showcase some exciting new plant varieties including Pineberry (produces white strawberries that taste like pineapple), Framberry (produces strawberries that taste like raspberry) and Bubbleberry (produces pink strawberries that taste and smell like bubble gum). We are excited to be part of the show.?

Glee Event director, Matthew Mein said: ?I am so pleased to confirm VLAM?s presence at the show later this year.? Not only is the calibre of growers under the VLAM umbrella world-class, but together they will add some real value to Glee?s planteria offering.

?VLAM?s presence is also demonstrative of Glee?s ongoing value across an international platform. We want the show to provide a true showcase of the best that the garden retail industry has to offer, and this means pulling in inspiration from across the globe. We are excited to see what VLAM has to offer, and urge any retailers visiting the show to make the Flemish Pavilion a must-see part of their journey around the show.?

Find out more

To keep up-to-date on all the latest news from the show, including latest exhibitor sign-ups and additional feature content, visit www.gleebirmingham.com or for details on exhibiting at Glee 2017, call 0203 033 2160.

Find out more about VLAM by visiting www.flandersplants.be

more latest news ➡

12,000 lost apprenticeship positions in retail

12,000 lost apprenticeship places in retail

Retailers could have offered 12,000 more apprenticeships over the past year if it was not for the Government’s failure to reform the Apprenticeship Levy, according to a survey by the British Retail Consortium (BRC). The industry took on approximately 17,000...

GIMA awards 2023

Just four weeks until the GIMA Awards 2023

The garden retail sector is abuzz as the GIMA Awards are set to return in just four weeks!  Taking place at the Celtic Manor resort in Newport, South Wales, the event will once again be a hotbed of celebration and networking, with 17 coveted awards up for grabs. ...

QR Code use in retail

The Rise of the QR Code 

From occasional use to becoming part of our daily lives over the last two years, the QR could continue to prove useful to retailers. For some companies, the pandemic was arguably a gamechanger. A number of technologies which had previously been overlooked then shot...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This