Fleuroselect?s Home Garden Conference a success

Over 90 participants from Europe and beyond, as far as South Africa, visited The Netherlands to take part in Fleuroselect?s Home Garden Conference on 22 and 23 of September in the Aalsmeer area. This year?s topic was ?The Consumer and the Retail Experience?.

The event was co-hosted by Pieterpikzonen and Takii, the Japanese breeder celebrating 25 years in The Netherlands. Takii highlighted its oriental vegetable breeding, and delegates received a tour of the seed cleaning and storage facilities as well as the extensive vegetable trials in De Kwakel.

The two key speakers were very well received by the audience. Nancy van Kleef from VIRetail addressed the ongoing changes and challenges in the shopping experience. Trendwatcher Richard van Hooijdonk looked at new media and techniques that will drastically change our way of living and communicating in the future.

Fleuroselect tests, protects and promotes new flower varieties. The international membership includes breeders, producers and distributors of ornamental varieties.

The Home Garden Association has been created under the Fleuroselect umbrella to promote home gardening as?fun, easy, economical and valuable.?At the annual Home Garden Conference, participants can gain inspiration from expert speakers and network with colleagues to create business opportunities. For more information, please contact?info@fleuroselect.com.

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