Flopro in ?2m largest consumer giveaway in Garden Industry

by | Sep 6, 2018 | News, Product News, Products | 0 comments

The new Flopro Classic Hose Reel will hit the market at GLEE with 30,000 units to be given away.
Flopro have arranged the deal with a national newspaper whose readers collect vouchers. They will then need to visit their nearest participating centre where they will receive their brand new hose reel for free.
The promotion, the largest ever giveaway in the garden industry, will launch at GLEE 2018. This in readiness for the press launch on Easter Saturday 2019.

Flopro involved in biggest ever giveaway for garden retail

Participating garden centres will receive around 100 Classic hose reels free of charge. The deal which represents ?2m investment by Flopro will move the brand to ?must stock? for all garden centres.
The hose manufacturer will receive much editorial in the national newspaper right across the U.K. and southern Ireland. It is creating the biggest trade and consumer promotion in the industry.
While at the garden centre, visitors may view and buy accessories, creating incremental sales and profit for the retailer.
The products products are robust, and UV protected using only the finest quality materials.
Visit the company stand at Glee to receive full details and to register as a participant or contact their Crest Garden representative.

more latest news ➡

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

57% of businesses expect never to be cashless

57% of businesses expect to never be fully cashless

Cash is here to stay, with nearly 6-in-10 businesses (57%) expecting to never be entirely cashless despite the widespread adoption of electronic, card and mobile payments. This is according to The Cash Chasm, a new research report from global cash management...

Squire's steady financial results

Squire’s charts a steady course

‘Charting a steady course in marginally calmer waters’ probably best describes Squire’s performance in their financial year ending 31 July 2023, after the somewhat rolling seas of the Covid and immediate post Covid era. This year’s results were, as anticipated, a...

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This