Flopro ?Shop within Shop?; The complete watering solution

by | Oct 3, 2016 | News | 0 comments

Flopro was the out-and-out winner of the Best Point of Sale category in the 2016 GIMA Awards for their innovative Flopro Gun display with the judges commenting: ?There is no other watering brand displaying their products in this way.? Fast forward to GIee 2016 and they stunned the market when they revealed their revolutionary Flopro ?Shop within Shop? concept.

With such a huge catalogue of innovative watering products to display, the Flopro marketing team recognised that existing, conventional display methods were completely out of date to communicate this new state of the art range. The brief given to their designers was to develop a stand-alone ?shop within shop? which would bring theatre to the category, stopping customers in their tracks by providing the focal point for all gardeners? watering requirements. The units are modular with merchandising solutions to accommodate outlets of all shapes and sizes.

The concept was so successful that the first customer was signed up within an hour of Glee opening. Natalie Searle, Marketing Manager commented ?Flopro is a real success story, launched in 2013, the range now covers the complete watering category through hoses and accessories, reels and carts, guns and sprinklers plus connectors and nozzles. Also brand new for 2017 are three ?Plug & Go? irrigation kits which are simple to install requiring no tools and which save up to 70% of water compared to hand watering.?

Flopro products are manufactured in Europe using the finest materials with guarantees on all hoses, auto reels and the Elite range.

more latest news ➡

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Mike Burks awarded GCA Honorary member

GCA inducts Mike Burks as honorary member

Mike Burks, managing director of The Gardens Group, which owns Castle Gardens in Sherborne, Brimsmore Gardens in Yeovil and Poundbury Gardens near Dorchester, has been awarded Honorary Membership of the Garden Centre Association (GCA). Presented by GCA...


The GCA Conference digs deep for the Greenfingers Charity

The recent Garden Centre Association (GCA) conference was not only an informative and educational event, but it also featured a lot of fundraising for the garden retail sector’s adopted charities, including Greenfingers. In fact, delegates dug so deep into their...

Andy Hannan joins Dobbies as Commercial Director

Dobbies appoints Andy Hannan as Commercial Director

Dobbies, the UK’s leading garden centre retailer, has appointed Andy Hannan as Commercial Director. With extensive experience from across the retail sector, Andy will lead the delivery of Dobbies’ commercial strategy as it enters its new financial year. Andy has...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This