Founder of Wildlife World steps down as managing director after 22 years

Norman Sellers is stepping down as managing director of Wildlife World. He started the company from a small farm in Devon in the 1990s by learning about customer preferences through retailing wildlife products at garden shows. Twenty-two years on, Wildlife World is one of Europe’s premier designers and manufacturers of wildlife habitats and feeders, supplying to retailers and wildlife charities across the UK, Europe, and the USA, and exporting to more than 20 countries. 

The UK-based workshop, offices, warehousing and fulfilment operations have grown significantly in that time, and remain based in Chavenage on the outskirts of Tetbury in Gloucestershire and the farm in Devon continues to be a valuable test area for products.

Norman will remain involved in new product development, which has been his passion over the last 22 years, and will chair the newly created board of directors.

Mark Pitman, general manager of Wildlife World, has been appointed as the new managing director as of 1 October 2021. Mark has a 35 year background in horticultural retailing and operations with some of the UK’s leading brands such as Hillier Nurseries, and the John Lewis Partnership. 

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