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Four marketing ideas for your garden business

With the easing of the lockdown, now could be a great time to start thinking of ways to improve your business and therefore attract new customers. Marketing should definitely be on the top of your to-do list because it helps businesses to flourish and make your customers more loyal to your brand. Here are five marketing ideas that you should implement.

Social media

Having a strong social media presence is essential for marketing every brand, no matter your field and products. Engaging with your customers and creating a dialogue with them is essential, in fact according to a survey by Adobe, social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Sharing pictures with little facts about plants and injecting a little bit of fun here and there is quite easy to do.

Social media is also a great tool for customer service, many of us now turn to these platforms to complain, ask questions or advice as this feels more natural, quicker, and more engaging than waiting in a queue on the phone.

Gardening content

Having a blog on your business website is a great way to showcase your expertise. Creating strong content is essential, in fact according to many business owners such as Deborah Wood, company director at Premier Polytunnels, it is important to “write content for the company website, such as blog posts, newsletter and social media content.” If you have the adequate knowledge and the skills to write your own content, then it could be a good idea to create and share useful information with your customers via newsletter or blog posts.

Website revamp

If your website is five years or older, then we would recommend giving it a good upgrade. An outdated design could be terrible for your sales conversion rate. A slow website could also make you lose some precious sales, in fact one of the signs of a good website is a loading speed of less than 5 seconds so make sure you meet this requirement.

Making sure that your website is mobile-friendly is essential in this day and age. By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales. Because most customers spend more time on their phone than on a laptop, mobile shopping is a great way to make a quick, impulsive purchase compared with going to stores which requires more time and effort.

Online competitions

People love a good competition and it could definitely be a good idea for your business too. Giving away a gift card, a product or a discount is enough to attract customers and traffic to your website. You could also create a great buzz around your brand if you’re creative enough!

 

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