Garden Centre trading proves successful for Fat Face

Following a successful first six months of trading, national clothing retailer Fat Face has chosen to expand its store at The Valley Evesham by doubling in size.

The Worcestershire retail and leisure destination, previously known as Evesham Country Park contains 90,000 sq ft of retail space set in a 125-acre site, overlooking the River Avon. Retailers at The Valley Evesham include Mountain Warehouse, Pavers Shoes,? Barbour and Joules stockist Outdoor and Country, Cotton Traders and is anchored by Blue Diamond?s Evesham Garden Centre. The site also contains a number of eateries, family attractions such as the Evesham Vale Light Railway and The Valley Castle Adventure Playground. Planning permission has also been obtained to launch a new ?Diggerland? family adventure park.

Discussing the expansion, Rob Moore, Fat Face Property Manager said: ?We are delighted with our initial venture in to this new store category ? ?mix-use garden centre scheme?. It has allowed us to reach our customer base in another way and initial sales have exceeded expectations. The expanded store will sell an increased range of ladies, mens and childrenswear at discounted prices.?

Paul Goodes, Managing Director of Eagle One, The Valley?s owner, said: ?The way people shop is changing, increasingly, customers don?t just want to make a few purchases, they want to enjoy a day out too.? Schemes such as The Valley cater for this. They?re an attractive prospect for customers and often lead to increased dwell time for businesses. Trading figures from our retailers continue to outperform high street and tradition shopping centres and I expect this trend to continue as The Valley consolidates its position as the shopping destination of choice in the local market.?

The Valley?s phase 2, 30,000 sq ft extension completed in May 2016 with only one 2,000 sq ft unit remaining. A further expansion is planned of 30,000 sq ft of A1 and A3 space with a target completion date of July 2017.

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