GARDEN CENTRES SWITCH ON TO CONSERVATORY-STYLE GREENHOUSES

A new generation of conservatory-style greenhouses is already changing the face of the UK market, according to Eden Halls Greenhouses.

The company?s visually striking and innovative new Juliana collection has attracted high levels of interest from garden centres since its preview at last year?s Glee exhibition, with over 12 retailers signing up to become Juliana dealers.

Juliana is the UK?s first greenhouse created and designed to offer the relaxing environment and space of a conservatory or orangery, as well as all the practical features of a greenhouse.

The range offers three models (Compact, Premium and Gardener) in a choice of sizes and each has space to accommodate a table and chairs for entertaining or comfy lounging set. The greenhouses feature lockable stable doors and low thresholds for space and easy access for wheelbarrows and wheelchairs, plus shaped finials and optional cresting to enhance the conservatory feel.

Commenting on the range, Peter Monahan, Marketing Manager of Eden Halls Greenhouses, said: ?Feedback from visitors at the Glee exhibition confirmed that we were right to be excited about the Juliana collection. It offers something genuinely different for homeowners and the opportunity for retailers to enjoy strong margins in an increasingly commoditised market.

?Juliana is the first in a line of new innovations from Eden Halls and we would be delighted to hear from garden centres who can see the potential that Juliana has to transform the greenhouse market. We are looking to create a UK wide dealer network and are ready to work in partnership with our Juliana retailers to create some exciting new sales opportunities this season.?

The Juliana collection is being supported by a consumer marketing programme, with a dedicated new website, literature, PR and advertising campaign running throughout the summer months. Eden Halls will also provide a home delivery and installation service for Juliana dealers, and is already working with garden centres to develop bespoke merchandising packages.

Originating from Scandinavia, Juliana has been designed to withstand harsh winters including heavy snowfall and strong winds, thanks to the extra-sturdy frame profiles and toughened safety glass. The frame is available in two attractive contemporary finishes – aluminium or anthracite powder coated.

All Juliana greenhouses come with a 12-year warranty and recommended retail prices start from ?1,595 including VAT.

For further information, visit www.julianagreenhouses.co.uk or call 01242 676625 (option 1).

greenhouses

Related Articles

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close