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GARDENA is diversifying its portfolio with two new locations across the United Kingdom. It is continuing the momentum of the brand?s first Ambassador Store launch and TV campaign last year.
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The initiative also nods to the 50 year anniversary of the brand?s Original GARDENA System.
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The company has launched three more stores since the pilot store opened in Gordale in 2017.
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GARDENA invests in UK market
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The brand continues investment in the UK Garden Centre Market. It promises to offer staff training to all involved in the initiative.
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It will also provide inspirational and educational POS solutions and marketing assets.
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The second Ambassador Store launched was in Scotland, which expanded the brand?s offering in this region.
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GARDENA chose to partner with Cardwell Garden Centre given its family-operated roots.
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This Ambassador Store showcases the full offering of products.
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The combisystem and smart system are also on show.
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The third Ambassador Store that launched earlier this year is within Burston Garden Centre, St. Albans.
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The Burston Ambassador Store also displays the full range of products.
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Sam Stickland, Garden Care Manager at Burston said: ?We’re delighted to see our May sales increasing by 53%.
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“The pre-season offers for customers have also been a successful sales initiative. We?ve received positive feedback around the impressive look and feel of the stands.?
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Vanstone Park Garden Centre in Hertfordshire also launched its debut Ambassador Store in late June.
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GARDENA chose to partner with Vanstone Park due to its wide service offering.
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Paul Simpson, UK National Account Manager said: ?We are always looking to strengthen our retail presence in the UK.
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“These new additions will follow the success of our pilot store in Gordale and will provide a real incentive for shoppers. ?
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The company has ambitious plans for Ambassador Store expansion in 2019. It is looking to invest with retail partners interested in becoming Ambassador Stores.
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