GARDENA unveils new Ambassador Stores in four locations across the UK

by | Jul 11, 2018 | Business, News, Product News, Products | 0 comments

GARDENA is diversifying its portfolio with two new locations across the United Kingdom. It is continuing the momentum of the brand?s first Ambassador Store launch and TV campaign last year.
The initiative also nods to the 50 year anniversary of the brand?s Original GARDENA System.
The company has launched three more stores since the pilot store opened in Gordale in 2017.

GARDENA invests in UK market

The brand continues investment in the UK Garden Centre Market. It promises to offer staff training to all involved in the initiative.
It will also provide inspirational and educational POS solutions and marketing assets.
The second Ambassador Store launched was in Scotland, which expanded the brand?s offering in this region.
GARDENA chose to partner with Cardwell Garden Centre given its family-operated roots.
This Ambassador Store showcases the full offering of products.
The combisystem and smart system are also on show.
The third Ambassador Store that launched earlier this year is within Burston Garden Centre, St. Albans.
The Burston Ambassador Store also displays the full range of products.
Sam Stickland, Garden Care Manager at Burston said: ?We’re delighted to see our May sales increasing by 53%.
“The pre-season offers for customers have also been a successful sales initiative. We?ve received positive feedback around the impressive look and feel of the stands.?
Vanstone Park Garden Centre in Hertfordshire also launched its debut Ambassador Store in late June.
GARDENA chose to partner with Vanstone Park due to its wide service offering.
Paul Simpson, UK National Account Manager said: ?We are always looking to strengthen our retail presence in the UK.
“These new additions will follow the success of our pilot store in Gordale and will provide a real incentive for shoppers. ?
The company has ambitious plans for Ambassador Store expansion in 2019. It is looking to invest with retail partners interested in becoming Ambassador Stores.

more latest news ➡

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Mike Burks awarded GCA Honorary member

GCA inducts Mike Burks as honorary member

Mike Burks, managing director of The Gardens Group, which owns Castle Gardens in Sherborne, Brimsmore Gardens in Yeovil and Poundbury Gardens near Dorchester, has been awarded Honorary Membership of the Garden Centre Association (GCA). Presented by GCA...


The GCA Conference digs deep for the Greenfingers Charity

The recent Garden Centre Association (GCA) conference was not only an informative and educational event, but it also featured a lot of fundraising for the garden retail sector’s adopted charities, including Greenfingers. In fact, delegates dug so deep into their...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This