GARDENA unveils new Ambassador Stores in four locations across the UK

by | Jul 11, 2018 | Business, News, Product News, Products | 0 comments

?
GARDENA is diversifying its portfolio with two new locations across the United Kingdom. It is continuing the momentum of the brand?s first Ambassador Store launch and TV campaign last year.
?
?
The initiative also nods to the 50 year anniversary of the brand?s Original GARDENA System.
?
The company has launched three more stores since the pilot store opened in Gordale in 2017.
?

GARDENA invests in UK market

?
The brand continues investment in the UK Garden Centre Market. It promises to offer staff training to all involved in the initiative.
?
It will also provide inspirational and educational POS solutions and marketing assets.
?
The second Ambassador Store launched was in Scotland, which expanded the brand?s offering in this region.
?
GARDENA chose to partner with Cardwell Garden Centre given its family-operated roots.
?
This Ambassador Store showcases the full offering of products.
?
The combisystem and smart system are also on show.
?
The third Ambassador Store that launched earlier this year is within Burston Garden Centre, St. Albans.
?
The Burston Ambassador Store also displays the full range of products.
?
Sam Stickland, Garden Care Manager at Burston said: ?We’re delighted to see our May sales increasing by 53%.
?
“The pre-season offers for customers have also been a successful sales initiative. We?ve received positive feedback around the impressive look and feel of the stands.?
?
Vanstone Park Garden Centre in Hertfordshire also launched its debut Ambassador Store in late June.
?
GARDENA chose to partner with Vanstone Park due to its wide service offering.
?
Paul Simpson, UK National Account Manager said: ?We are always looking to strengthen our retail presence in the UK.
?
“These new additions will follow the success of our pilot store in Gordale and will provide a real incentive for shoppers. ?
?
The company has ambitious plans for Ambassador Store expansion in 2019. It is looking to invest with retail partners interested in becoming Ambassador Stores.
?

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...

Retailers

Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This