VIDEO: GARDENA springs to life with new TV and multi-media campaign

by | May 2, 2018 | News, Product News, Products | 0 comments

Gardena

 

Celebrating the 50 year heritage of the Original GARDENA System, GARDENA seeks to inspire gardeners this spring with the launch of a nostalgic, nationwide TV campaign with the strapline: ?Bringing life for 50 years? hailing the brands? promise of leak-free watering for more than fifty years.

Launching on the 1st May 2018, the 19-second ad kicks off an integrated 360?spring campaign demonstrating how the Original GARDENA System has evolved with historic footage appearing in the ad and a focus on the famous ?click? of the hose connectors. The Original GARDENA System revolutionised garden irrigation as it meant that hoses could be connected to the tap, with just one click and ensures a leak-free connection with other GARDENA products as well as being compatible with other leading brands. Its sophisticated design has become an integral part of Europe’s gardening landscape and GARDENA?s spring campaign illustrates this.

GARDENA, part of the Husqvarna Group, continues to invest in UK advertising, following a successful 2017 campaign ? the first in a decade for the brand.

Paul Simpson, UK National Account Manager, comments: ?We are delighted to launch a full circle media campaign to build wider awareness amongst passionate gardeners, whilst hopefully motivating others to trial the Original GARDENA System as well as our other products, including watering and cutting tools.

We?ve worked hard to ensure this campaign is fully targeted to hit consumers with spikes during key calendar moments in the gardening season. It?s a big step for us and one we?re really excited about.?

Finecast Addressable TV channels such as Sky 1, 2, Atlantic and Living, Channel 4 and Paramount, as well as catch up channels will feature the ad during carefully selected programming to ensure to capture the imagination of those likely to have an interest in gardening.

The campaign will be supported by a series of full page print display ads, a national radio campaign with Smooth FM and a multi-digital campaign encompassing sponsored content articles, native online video, pay-per-click, mixed format adverts and criteo product adverts.

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...

Retailers

Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This