The director general of Gardenex and PetQuip Amanda Sizer Barrett has urged British firms not to neglect reviewing the ways in which they handle exports.
She said: ?In order to gain a competitive edge, UK exporters need to reconsider often neglected aspects of doing business overseas.
?You might not regard cross-cultural awareness and protected intellectual property rights as vital components in the marketing mix, yet applied properly they can give you a significant advantage over competitors.?
Gardenex is deeply involved in the planning of the British pavilion at the leading international garden and leisure show spoga+gafa in Cologne, which attracts buyers from every corner of the world.? Gardenex has been responsible for organising a British group of exhibitors at Spoga+gafa for over 40 years. Just two weeks later, the organisation will be organising and manning the International Buyers? Centre at Glee, Birmingham.
She continued: ?Colours can be valuable intellectual property rights and the proper protection of those rights can help you succeed overseas. A trade mark, for example, assures the buyer of the quality of your product and gives protection against passing-off and piracy. While intellectual property can be a complex process to protect globally, it is, nevertheless, extremely important that businesses have a clear understanding of what is involved and take a strategic approach to protecting their rights.?
The quotes originally appeared in an article in Gardenex & PetQuip News.