Gardman introduce new strategy to help stockists achieve more in 2017

by | Sep 5, 2016 | News | 0 comments

Gardman CEO Pete Utting has outlined a new complete strategy designed to help stockists achieve future growth in 2017 and beyond.

Pete says Gardman successfully delivered on its promise of stability and growth in 2016, attaining an average service level success rate of +90% in the year to date. The company is now turning its attention to how customers can achieve further significant gains.

Major elements of the new strategy are a renewed focus on known top-selling lines to drive the main business, refreshing makeovers for key market-leading brands; Cole & Bright and Grow It, plus new brand concepts to capitalise on consumer garden d?cor and gifting trends.

He believes this new method will be a real game changer for the company?s categories. ?We know that new product development remains the lifeblood of our industry ? and we are carrying on innovating as we have always done,? he explains. ?But we also believe there is a lot more growth to be gained from existing products for which there is strong demand, but which are not always available on the shelves.?

Gardman?s solution is the introduction of its ?Hot 100? and ?Star NPD 2016? initiatives, which recognise respectively Gardman?s best-selling lines across all categories and the top selling new products launched earlier this year.

We are confident that by helping customers give focus to more than NPD, it will create a very solid platform to grow their business? Pete says.

Gardman?s plans for 2017 will be unveiled at Glee (12-14 September, NEC Birmingham) in Hall 17-20, stand 19E30-G31.

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...


Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This