Gardman tool brands set to top ?5m in first year
Gardman has re-branded and improved garden tools. They have become a fast-moving success story since they were unveiled at Glee last autumn.
Sales of Moulton Mill and Gardener?s Mate tools are already approaching ?3 million. It is expected to achieve turnover of around ?5 million in their first full year.
The brands were created in response to research into consumers? needs and preferences.
Moulton Mill is a premium but competitively-priced stainless steel range of 29 beautifully-designed tools with a host of user benefits, and carries a 15-year guarantee.
Gardener?s Mate gives retailers an entry-level solution, with 49 products at exceptional price points, many carrying a 12-year guarantee.
Henry Corbett, who joined Gardman from Solus last year and is responsible for the development of both ranges, said: ?Through building in strong points of difference, 15-year and 12-year guarantees and ensuring the ranges are offered at competitive price points, we?ve developed a compelling category solution that retailers responded exceptionally well to. The consumer sell-through has been outstanding.?
The re-branding was supported with refreshed packaging and point of sale material, plus new dual-site island stands.