Gardman?s new category management team delivers results

Following an intensive development programme, in just 12 short months Gardman is soaring. Testament to its investment in consumer marketing, product range innovation, packaging and creative merchandising, driven by its new and highly skilled category management and marketing teams, the company?s brand sales have increased by over 40% as the company uptrades the consumer.

GLEE proved to be the perfect platform to showcase the new portfolio, with a record breaking new 600 new products, five new consumer brands, reinvigorated categories and new range solutions. As a result, Gardman took three times as many orders at the show compared to 2013.

One of the major new developments unveiled at the show was Gardman?s extensive tool ranges, under the Moulton Mill and Gardener?s Mate brands. Gardman recruited industry expert, Henry Corbett, ex Solus, to execute a new portfolio of products that lifted the Moulton Mill range in terms of quality and strength.? In addition, Henry created the Gardener?s Mate tools range to compliment the company?s new handy-pack range under the same brand name; which consists of products that are designed for functionality and performance to get the job done.

Gardman has since quadrupled its forecast across the Moulton Mill and Gardener?s Mate tool ranges in response to demand ? now making tooling the second fastest growing category.

Following its GLEE success, customers have flocked to Gardman?s Peterborough showroom to see the company?s new innovations, doubling retailer visits compared to 2013.

Gardman CEO, Stewart Hainsworth said: ?We have taken the time to understand consumers, whilst introducing a dynamic approach to category and product development, with a highly skilled team.? The business is stronger, more agile and responsive, and is able to continuously introduce new products that appeal to consumers, making it possible for retailers to trade them up.?

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