GCA conference: Expert in multi-channel retailing

An expert in multi-channel retailing will be presenting at the GCA conference in January (2014) to help garden centre owners and managers get behind the digital age.

David Oliver, a partner in PwC?s Retail Consulting team, will be focusing on giving attendees advice on how they can embrace digital transformation by integrating e-commerce with store channels.

Iain Wylie, Chief Executive of the GCA, said: ?We are delighted to have such an experienced speaker coming to our annual conference this year. David will explain to members about how to create a ?Total Retail? business model. It promises to be a fascinating presentation and is especially important in this ever more demanding digital age when all retailers need an online presence.

?David?s experience includes digital strategy and transformation, operating model design, organisation design, IT strategy, value chain transformation, mobile strategy and customer experience.?

The GCA?s 2014 conference takes place at the Hilton Blackpool Hotel in Blackpool from January 26 until 29. More than 300 delegates are expected to attend the event.

Iain continued: ?As always our conference will provide attendees with pertinent information on all the key aspects of the garden centre industry to assist members in achieving their business goals.

?The information shared will focus on a wide range of topics, including merchandising, marketing and management.?

The GCA represents nearly 200 garden centres nationwide.

Through sharing information and its inspection programme the GCA helps members to achieve high standards in customer service, plant quality and reliability.

The GCA annual conference will take place from January 26 until 29, 2014 at the Hilton Blackpool Hotel. To book a place, please visit the members? area on the GCA website via www.gca.org.uk.

For further information, please call 0118 930 8918, visit www.gca.org.uk, log on to www.facebook.com/GardenCentreAssociation or follow the organisation on Twitter at www.twitter.com/GC_Association.


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