The ever-popular GIMA trend report is set to return this September with three webinars confirmed. Each providing delegates informative and interactive insight into those trends that are set to shape consumer desires, attitudes and aesthetics in 2025.
Created in partnership with trend expert, Scarlet Opus – GIMA’s long-term trend partners, the report will explore what’s driving change and the fundamental shifts impacting consumer behaviour. With a keen focus on gardening and outdoor living, this is the only content of its kind available in the UK and will address everything from colour and materials to shapes, patterns and textures.
Taking place on September 12th, 13th and 14th, the team from Scarlet Opus will use the webinars to delve deeper into those trends that will shape garden retail in 2025. Not only this but they will walk delegates through how this exclusive content can help future proof new product development, visual merchandising, packaging and marketing plans.
Every webinar delegate will receive direct access to the online event, where Scarlet Opus will present the report. A copy of the webinar recording, plus an exclusive e-book, will also be made available to delegates post-event, unveiling even more of the research and consumer marketing content that was gathered whilst identifying the trends.
GIMA Director, Vicky Nuttall said: “We’re excited to have Scarlet Opus onboard once again to guide us through this trend forecast. The level of detail and insight that they have provided previously has been lauded for its incredible value by previous delegates and I have no doubt that those in attendance this September will echo these sentiments. Having the ability to plan ahead is vital for futureproofing, and for standing out in a crowded marketplace, and I know that our 2023 delegates will be demonstrative come the 2025 season – watch this space!”
To find out more, or to book your place for the webinar, please visit www.gima.org.uk or call 01959 564947.