On Thursday 12 July, the winners of the GIMA awards 2018 were announced at another sell-out event.
The event brought together industry figures to celebrate 17 winners.?
GIMA award winners
This year Neudorff with its VineWeevilFree Nematodes is the proud winner of the GIMA Sword of Excellence.
Woodlodge has scooped the GCA Supplier of the Year for the first time.
Crest Garden was awarded The Gardenex Export Achievement Award as a result of its Kent & Stowe range moving into 40 countries.?
Gardena, Fallen Fruits, Willow Wand, Primeur, Burgon & Ball, Deco-Pak, Smart Garden Products, Apta, Vitax and Evergreen Garden Care (The Scotts Miracle Gro Company) complete the winners roster in 2018.
GIMA Director, Vicky Nuttall, commented on tonight?s event. ?I would like to be the first to extend my congratulations to all the winners.?
“This year we have seen some emerging brands cement their place in the market.
“It has also seen established brands showcasing exactly what makes them market leaders.
“It?s great to see so much variety, the calibre of winners has far exceeded expectations. Each is deserving of their award.
?A huge thank you to all our judges for volunteering their time.
“Their input has helped us to create a roster of winners that demonstrates the enthusiasm, innovation and inspiration. It helps make garden retail so exciting.
? I extend my thanks to all those that have entered the awards in 2018. Finally, thanks to our sponsors, without whom we would not be able to put on an event of this scale.?
GIMA AWARDS 2018 ? THE WINNERS
GIMA Sword of Excellence
Winner: Neudorff – VineWeevilFree – Nematodes
What the judges said: ?A product that says great things about ecological gardening and opens up the market for consumers.?
GCA Supplier of the Year
Winner: Woodlodge Products
Finalists: Burgon & Ball, Vitax, Kelkay
What the judges said: ?Woodlodge continues to deliver great service. GCA members often remark that they go beyond what they would expect from one of their suppliers.?
“The team at Woodlodge always work hard for customers and help drive their businesses.? The company also offers great stock and a reliable and efficient service.?
Gardenex Export Achievement Award
Finalists: Smart Garden Products, Trimetals
GIMA AWARDS 2018 – PRODUCT AWARDS
Winner: Neudorff – VineWeevilFree – Nematodes
Finalists: Agralan ? Permafelt, West Country Soil Improvement ? Bloomin? Amazing
What the judges said: ?This product is the first ambient product with a shelf life that helps both the retailer and the customer.?
Growing, Planting Equipment and Sundries
Winner: Crest Garden – Flopro
Finalists: Smart Garden Products; Burgon & Ball
What the judges said: ?The eco credentials of this product make it a standout winner.?
Garden Tools, Machinery and Implements
Winner: Gardena – Combisystem Gutter Cleaner
Finalists:? Burgon & Ball; STIHL – Stihl HSA 25 Cordless Shrub Shears/Pruner
What the judges said: ?A great solution to an everyday problem, with a good price point.?
Outdoor Leisure & Entertaining
Winner: Fallen Fruits ? Green Picnic
Finalists: La Hacienda; Burton McCall
What the judges said: ?This product’s environmental credentials appeal to current market trends.?
Plants, Seeds and Bulbs
Winner: Willow Wand ? Willow Wand
Finalists: Project Maya; Johnsons Lawn Seed
What the judges said: ?An innovative, affordable and decorative product that will appeal to younger gardeners.?
Winner: Primeur ? Eco-friendly Recycled Rubber Garden Borders
What the judges said: ?Nothing like anything on the market. Eco-friendly, affordable and does the job.?
Garden Clothing & Gifts
Winner: Burgon & Ball – Garden Supplies Collection
Finalists: Briers – Aidan’s Gloves, Briers – Julie Dodsworth Lavender Garden Range
What the judges said: ?A crafted collection and perfect gifts for gardeners, young and old.?
Pet Care, Aquatics and Wild Bird Care Products
Winner: Deco-Pak – Quintessentially British Collection
Finalists: Smart Garden Products; Wildlife World
What the judges said: ?Whimsical and charming – a fantastic take on the traditional bird house.?
Garden Lighting, Water Features & Ornamentation
Winner: Smart Garden Products Limited ? Eureka! Firefly lantern
Finalist: The Solar Centre; Smart Garden Products
What the judges said: ?A very commercial product sure to drive huge sales.?
Decorative Garden Pots & Planters
Winner: Apta – Laura Ashley Pelham Planters
Finalist: Ivyline; Zest 4 Leisure
What the judges said: ?A great design and the perfect style statement.?
GIMA AWARDS 2018 ? MARKETING AWARDS
Best Point of Sale Material
Winner: Crest Garden – Kent & Stowe Love Your Lawn Display Stand
Finalists: Kelkay; Burgon & Ball
What the judges said: ?A well thought through display with good clear messaging.? They had the customer in mind!?
Best Consumer Product Packaging
Winner: Vitax – Fertiliser Range in Weatherproof Packaging
Finalists: Westland Horticulture; Kelkay
What the judges said: ?Good clear packaging, designed to go outside and increase sales next to plants.?
Best Marketing Communication Award
Winner: Evergreen Garden Care Company (The Scotts Miracle-Gro Company), “Water is not enough” campaign
Finalists: Westland Horticulture; STIHL
What the judges said: ?Great message, well executed.? Clear and effective.?