Gina Hinde appointed as marketing manager at LOFA

by | Feb 13, 2019 | Associations, Community, News | 0 comments

Gina Hinde

Gina Hinde has taken up the post of marketing manager at the Leisure and Outdoor Furniture Association (LOFA).

Before this role, Gina spent two years in the oil industry, following nine years at Hartman.

Gina said: ?I know who LOFA are having worked in the industry before. I always thought they were a force for good. I?ve wanted to work with LOFA for a while, but I never got the chance. When this role came up, I applied right away!

?The role that I’ve taken on is marketing manager, and they have never had anyone in this role before, so it?s a big challenge which I am looking forward to. They want to take the association forward, and I have a few ideas that might work.?

Gina will take on SOLEX too

Gina is well known within the Garden Industry. She brings a new dimension to the LOFA and the SOLEX trade show, now in its 11th year. She already knows what she wants to do with her role.

Gina continued: ?I want to build good relationships with the members and offer more services to them if I can. ?I also want to keep a good line of communication flowing between LOFA and its members.

?A big focus for us is the LOFAssured campaign, I want to really push this message out towards retailers and the consumer.

?I’m going to work on a good social media campaign. LOFA as far as I know hasn’t had that before. I want to get the association out there so more people know who LOFA are and what LOFAssured is all about.?

Gina?s plan is to visit as many of the association members as possible. She also plans to leverage good relationships with garden retail and consumer press.

Gina said: ?I want to make sure we’re not only going to push the LOFA message to retailers, I want consumers to know who we are as well.

With SOLEX, Gina?s plan is to move that forward too and with the help of the members she wants to make SOLEX better year after year.? Watch this space!

more latest news ➡

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

57% of businesses expect never to be cashless

57% of businesses expect to never be fully cashless

Cash is here to stay, with nearly 6-in-10 businesses (57%) expecting to never be entirely cashless despite the widespread adoption of electronic, card and mobile payments. This is according to The Cash Chasm, a new research report from global cash management...

Squire's steady financial results

Squire’s charts a steady course

‘Charting a steady course in marginally calmer waters’ probably best describes Squire’s performance in their financial year ending 31 July 2023, after the somewhat rolling seas of the Covid and immediate post Covid era. This year’s results were, as anticipated, a...

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This