Reflecting Glee?s ongoing growth, the show?s Green Heart is set to welcome its largest ever number of exhibitors including a wealth of returning and new names. Additionally, it will be celebrating the introduction of its first-ever Flemish Pavilion, plus providing a launchpad for some exciting new product innovations that are unlike any plant varieties seen before.
Big name brands such as Wyevale Nurseries, Gardeners Kitchen, Chessum Plants, Golden Grove Nurseries, Anglo Aquatic Plants, , Channel Island Plants, Craigmarloch Nurseries, Darby Nursery Stock, H.S.Hommers, Hawkesmill, Javado, Kilworth Conifers, , Lovania Nurseries Ltd, Morleys Nurseries Ltd, New Leaf Plants, Van Poecke and Viking Nurseries Ltd, will also be joined by Hillier Nurseries and Farplants to create the strongest display of new plant varieties and inspiration for plant buyers and retailers looking to develop their plant offering in the coming season.
Glee will also be welcoming its very first Flemish Pavilion, as VLAM – the Flanders? Agricultural Marketing Board – has confirmed its attendance.? The Flemish Pavilion (Hall 20, stand H30) will be home to a host of seven top growers under the VLAM banner, all ready to showcase their industry leading horticultural products. Many of the Flemish brands will also join Glee?s Green Heart, to demonstrate merchandising best practice, and showcase exciting new plant varieties within indoor plants, cut flowers and different types of young plants. Exciting new additions will include the Helleborus VIV Collection, and 110cm Chrysanthemums. One VLAM exhibitor will also showcase Pineberry (produces white strawberries that taste like pineapple), Framberry (produces strawberries that taste like raspberry) and Bubbleberry (produces pink strawberries that taste and smell like bubble gum).
Plants will also be celebrated through the Greatest Awards Best Plant Retailing Team, which will be announced on Tuesday 12 September. Part of Garden Trade News? ?Greatest Awards?, this award ? presented for the first time at Glee ? will celebrate those plant retailing teams that have gone above and beyond in 2017.
Matthew Mein, Glee event director said: ?The Green Heart is a really important part of Glee, and is designed to put plants right at the centre of the show, but more than this we want to arm retailers and growers with a platform to communicate ? whether in regard to what?s new or how to better drive sales in-store. It?s set to be a great showcase of UK and international growers, so I urge plant buyers and garden retailers to make this their first port of call at Glee 2017.?
Find out more
Glee is the UK?s leading garden retail show, focussing on building year-round profits within core product categories including Garden Care, Outdoor Entertaining, Landscaping and Garden Design, Pet, Home, Gift and Clothing, and Plants. Each year the show attracts thousands of buyers from top retailers, such as leading UK garden centres, builders? merchants, multiple retailers, and DIY stores. To keep up-to-date on all the latest news log onto www.gleebirmingham.com or call 020 3033 2160 to find out about exhibiting.
