Do you think your latest innovation has the potential to be the next ?big thing?? Do you offer something new that has the potential to boost the profits of any garden retailer who stocks it?? If any of these descriptions matches a product you are set to introduce to the garden retail market for the 2016 season, then be sure to enter it into the New Product Showcase at the Glee exhibition (14th ? 16th September, NEC Birmingham), an i2i Event.
The Glee New Product Showcase serves three very important functions.? The first is that from the exhibitors’ perspective, all entrants can enjoy the opportunity to have their latest lines displayed in an area of high buyer footfall. The second, time-short buyers can see ‘what’s new’ in a matter of minutes within a single central located ?new products hub? within the heart of Glee?s new location, Halls 17 ? 20. And finally, is the fact that all products in the showcase are entered into the awards, which offer the possibility of winning a number of different prestigious accolades.
This year the awards will feature entries from eight product categories, with winners decided by a judging panel made up of a cross-section of industry experts and retailers.? Product categories include:
- Best Garden Care Product
- Best Landscaping & Garden Design Product
- Best Nursery & Planteria Product
- Best Garden Leisure Product
- Best Home, Gift & Clothing Product
- Best Retail Support Product
- Best Pet Product
- The ?Retailers? Best Product? Award ? voted for by Glee visitors during the show
Entry to the showcase and awards is now open, and completely free of charge to all 2015 exhibitors. To take part exhibitors should visit gleebirmingham.com and login to the exhibitor zone to fill out the entry form. The closing date for all entries is August 21st.
Judging for the 2015 awards will take place on the first day of the show before opening, and the winner of each category will be awarded the highly coveted title of ?best in category? at a special ceremony on-stand at the Glee central ?Hub, home to the New Product Showcase later that day.
A sneak-peek of entries will be available to event visitors through Glee?s social media channels and event newsletters, follow @Glee_Birmingham for the first look!
i2i?s Matthew Mein, Glee event director, said: ?In recent years the Glee New Product Showcase & Awards have demonstrated their value to both buyers and suppliers.? Many winners have stated that the awards have helped move their business to the next level.? This year we are asking exhibitors to engage with the showcase and awards earlier than ever, providing them with plenty of time to optimise their entry, ensuring maximise impact for the judging process and at the show.? As always the team and I are on hand to assist exhibitors, and look forward to seeing those products that are put forward for consideration.?
This year the Glee New Product Showcase will be organised and managed by the team at The Garden Communication & Media Company, publishers of Garden Trade News, GTN Xtra and Pet Trade Xtra. For assistance with your entry please contact Trevor Pfeiffer on 01733 775700.