Glee owners rebrand as Hyve

Owners of Glee ITE Group plc has announced a name change and new brand identity. It will mark a new chapter of business growth and development for the show.

The move from ITE Group plc to Hyve Group plc is reflective of the evolution of the Group’s business. The Group’s vision is to create the world’s leading portfolio of content-driven, must-attend events. delivering an outstanding experience and ROI for customers.
Glee Event Director, Matthew Mein, said: “Over the last few years the garden retail sector has demonstrated its tenacity and passion for developing our industry.
“Glee has provided an unrivalled annual platform for furthering this growth.
“The move to Hyve enables us to build on this. We’re supported by a wider business that understands the vital role exhibitions have to play. It has a proven track record of launching successful market leading events.
“Being able to bring the show to the Hyve ‘family’ is an exciting prospect, and we look forward to sharing further details soon.”

Glee to develop

Hyve Group plc is a global events business with a mission to create unmissable events. Hyve Group is a different business and has transformed into:
  • A global presence not only focusing on emerging markets
  • A centralised operating model not a decentralised federal organisation
  • A premium product business not a geographic market-share led company
  • A Group of market-leading events rather than a broad portfolio of mixed quality
Unveiling Hyve Group plc, Mark Shashoua, CEO, said: “We launch our new brand identity, Hyve. It will move us into the future, with a clear vision, well defined strategy and a renewed energy.
“We have transformed the Group into a next generation global events business. Our new name is a better reflection of who we are now and captures our ambitions for our future.
“As Hyve, we are on a mission to deliver unmissable events. Our model gives us an edge as customer needs evolve and we aspire to set the standard for our industry.”

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