Only at GLEE: Three months of free online advertising

by | Sep 4, 2017 | News | 0 comments

Millions of British consumers are clicking on Google AdWords ads every day. Garden Connect helps you to attract visitors from your own area to your garden centre via dedicated AdWords campaigns and effective online bannering. A very smart way to get more footfall into your garden centre and to make it even better: Garden Connect is offering both services the first 3 months for free!

How does AdWords work?
You can target visitors based on keywords and their location via AdWords. So if consumers are looking for olive trees in Northampton, your garden centre in Northampton can be shown. It may sound easy but AdWords is a job on its own! Garden Connect is a Google Partner and has got a team of certified marketeers working solely on AdWords campaigns. That?s how we assure we get a good return on your pennies compared to doing it yourself!

What do we do?
At Garden Connect we focus on relevant keywords for your garden centre. So we don?t try to get as many people as possible on your website but want to get value for money. We analyse every step: from the first click to the page visitors leave your website. As soon as possible we get rid of keywords which aren?t working to save you budget.

Effective online bannering via remarketing
Consumers have a short memory: if they don?t see your brand for a while they will forget that you exist. Garden Connect is now introducing our Remarketing service which allows you to show your banners and advertisements to customers in your own geographical location, they will be shown on well-known websites like the BBC, Telegraph and Daily Mail.

What is remarketing?
Every time that visitors open your website a small cookie is placed on their device. This allows us to show a banner to visitors within a geographical radius from your garden centre when they read the news, play a game or lookup some gardening tips.

To avoid annoyance, these banners will only be shown a couple of times a week to each individual consumer but over a long period of time. This will keep your brand top of mind to the people who are interested in your garden centre and that matter most, especially those that are located in your own area!

What do the banners look like?
Bespoke banners will be designed by Garden Connect or you can provide your own banners. Alternatively, we can also link banners to your website or webshop to show your latest promotions or newest products automatically. Banners will be designed for desktop, tablet and mobile to be sure consumers will see your brand regardless of the device they use.

Showing a banner will cost you less than ?0.025 per customer. That?s right: over 1.000 banner impressions for less than ?2.50! Garden Connect has several services available starting at just ?25 per month excl. VAT. for remarketing and just ?75 per month for Google AdWords which include a minimum of 300 visitors per month.

Signup in August or September to benefit from maximum exposure over the busy Christmas season and to get your first 3 months free!

Go to www.gardenconnect.com for more information, visit us at GLEE or call +44 203 475 5541.

more latest news ➡

Steve Morgan

GCR PROFILES STEVE MORGAN, CHAIR OF ZEST OUTDOOR LIVING

A popular and well-known figure in the garden industry, Steve Morgan is the sort of person you would want to be on your side. In many ways he built Zest and the wider P & A Group of which he is also Chair, to the same model. It’s a family business, where the...

autumn

Moving From Summer to Autumn Without Confusing Customers

Seasonal transitions are among the most delicate moments in retail. For garden centres, where atmosphere and emotion drive purchasing decisions, the shift from summer to autumn must feel natural, not abrupt. Customers should sense continuity, not contradiction....

Engineering before technology

Engineering Before Technology

Commercial organisations across the UK are navigating a rapidly changing energy landscape. Energy systems are evolving, regulation is tightening, costs remain challenging,and expectations around sustainability and resilience continue to increase. In this...

Christmas

Why August Matters More Than October for Christmas

For decades, October was considered the unofficial start of Christmas retail, the moment when festive displays appeared, stock arrived, and customers began to think ahead. But in today’s supply‑chain reality, October is no longer early; it’s reactive. The smartest...

spirits

Craft Spirits, Gifting, and Seasonal Tasting Events

Craft spirits have evolved from niche indulgence to mainstream fascination, and garden‑centre retail is increasingly embracing this shift. With customers seeking authenticity, provenance, and experience, craft spirits offer a natural extension of the lifestyle and...

deli and bakery in garden centres

Bakery & Deli Freshness, Display, and the Power of Smell

Few retail experiences are as instantly evocative as walking into a garden‑centre bakery or deli. The scent of freshly baked bread, the sight of golden pastries, and the hum of conversation around the café create an atmosphere that feels both indulgent and...

footwear

The footwear conundrum: A Year‑Round Opportunity

Footwear has quietly become one of the most consistent performers in garden‑centre retail. Once seen as a functional add‑on, it now represents a category that bridges lifestyle, leisure, and practicality, appealing to customers across seasons and demographics. From...









Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This