Glee to return in September

Hyve Group has announced that Glee will return to the NEC Birmingham from 14 – 16 September 2021. Following its Time To Grow manifesto, Glee will be designed to support the industry, helping garden retailers and brands to build on the momentum the industry has gathered over the past year.  

Working in line with Hyve Group’s Safe and Secure guidelines, Glee will provide a space for COVID-safe trading, networking, inspiration and more, enabling the garden industry to gather once again.

Exhibitors already signed up include Hozelock, Ivyline, Beefeater Barbecues, Capi Europe, Woodlodge, Evergreen, Kamado Joe, Westland, Creekwood, Traeger Grills, Kaemingk, Primo Grills and many more.

Matthew Mein, event director for Glee commented: “We are delighted to be returning to the NEC Birmingham, doing what we do best; bringing the garden industry together at the UK’s leading garden and outdoor living trade show, facilitating trade, collaboration and creativity. We’re working hard to make our in-person shows COVID-safe, in line with our Safe & Secure guidelines. On behalf of the whole Glee team, we can’t wait to welcome the industry back to Glee after such a long time apart.”

For the UK’s garden centres and retailers, the show’s return is a welcome relief, reinstating the ability to touch and feel products and discover the most exciting new brands as well as reconnect with their existing suppliers. John Bottomley at Newbank Garden Centres said: “We cannot wait to get trade shows up and running again. The return of Glee is massive for us, our business model is different to a lot of groups as between my mother Frances, my uncle Chris and myself, we do the majority of the buying for the business and we simply cannot afford to be out of the company travelling to the individual suppliers for days on end.”

Glee will return to the NEC Birmingham on 14 – 16 September 2021. Visitors and exhibitors can visit the Glee website to find out how to register their interest or apply for a stand.

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