Grange sales soar in May due to perfect conditions

by | May 31, 2018 | News, Product News, Products | 0 comments


Grange Fencing, the? fencing and garden structures supplier, is reporting phenomenal sales growth across its whole product range. The May results come just as an emphasis on product differentiation, the company?s latest consumer-facing marketing initiatives and the warm weather all coincide.

Sales in the month of May have significantly increased when compared to May 2017.? The company has been promoting its 20-year guarantee particularly heavily in the early weeks of the season and feedback from both merchants and garden retailers suggests that this has proved really appealing to consumers as a clear and understandable differentiator on key lines.

Grange has also just launched its new interactive website which supports the householder through the full purchasing journey, from inspiration to product selection to finding the product in store and making the final purchase.? Incorporating handy features like ?My Wishlist? and the ?My Garden? product visualiser, the site reinforces the company?s commitment to steering consumers to its trade stockists to make their purchases.

Grange Sales & Marketing Director, Paul Taylor commented, ?These figures are fantastic ? great for the company and great for our customers.? They are also a tribute to the work that the Grange team has been putting in to ensure we have distinctive products that consumers can appreciate, and marketing initiatives like the 150th anniversary promotion, the new website and the new literature that are really helping merchants, garden centres and professional landscapers communicate the Grange difference.

?It?s perfect timing that now the sun is shining, and consumers are inspired to improve their gardens, we are ready to feel the benefit!?

more latest news ➡

12,000 lost apprenticeship positions in retail

12,000 lost apprenticeship places in retail

Retailers could have offered 12,000 more apprenticeships over the past year if it was not for the Government’s failure to reform the Apprenticeship Levy, according to a survey by the British Retail Consortium (BRC). The industry took on approximately 17,000...

GIMA awards 2023

Just four weeks until the GIMA Awards 2023

The garden retail sector is abuzz as the GIMA Awards are set to return in just four weeks!  Taking place at the Celtic Manor resort in Newport, South Wales, the event will once again be a hotbed of celebration and networking, with 17 coveted awards up for grabs. ...

QR Code use in retail

The Rise of the QR Code 

From occasional use to becoming part of our daily lives over the last two years, the QR could continue to prove useful to retailers. For some companies, the pandemic was arguably a gamechanger. A number of technologies which had previously been overlooked then shot...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This