GROEN-Direkt kicks off 2017 with the introduction of houseplants

GROEN-Direkt is celebrating its twentieth anniversary and its international reputation as a supplier of a continuous, complete range of garden plants and Christmas trees. In 2017 the trading company based in the Dutch town of Boskoop is expanding that range with a surprising full selection of houseplants.

At the thirty fairs in Boskoop and via the website with its regularly updated sample photos, garden centres order from a complete, pioneering range of garden plants all the year round. The garden centres, DIY stores and trading companies benefit from GROEN-Direkt?s proven logistic formula.?From the Spring Fair onwards that formula will be expanded with a complete range of houseplants.

More than 1500 articles

The houseplants are supplied by a broad selection of specialist growers offering fresh articles of high quality. From now onwards all customers can order from the range, which comprises more than 1500 articles ? so plenty of choice.

Small order units

The?houseplants are sold via separate product groups: green plants, flowering plants, cacti, orchids, arrangements and seasonal products. They are of above-average quality, as customers have come to expect from GROEN-Direkt. The houseplants can be ordered per tray, and the larger ones per individual plant.

The expansion of the range with houseplants means that customers can now ?benefit from more efficient transport flows. The houseplants and garden plants are delivered together as a single order.?And as with the garden plants, the customers themselves choose the plants that will best suit the character of their retail strategy.

?Webshop and Spring Fair

GROEN-Direkt will be introducing its houseplant module at its Spring Fair on 7 and 8 February. Orders can then be placed at the fair itself via the special fair app, and via the website at any other time of the year.?The full range can already be viewed at the completely updated webshop at

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