GrootGroenPlus extends ‘My Favourite Plant!’ theme in 2017

by | Dec 22, 2016 | Community, News | 0 comments

During the 26th edition of trade show GrootGroenPlus, the theme was ‘My Favourite Plant!’ This proved to be such a versatile theme, that it has been extended for a year.

?My Favourite Plant!

Last year, we noticed that there was a need for more knowledge (sharing) when it came to plants. This resulted in the theme ‘My Favourite Plant!’; a theme focused on assortment and sharing knowledge. Participants were given the opportunity to indicate what their favourite plant was and why. On top of that, there were many opportunities to share knowledge, for example through the library. This library included books that were written by and for growers. The 26th trade fair edition was very interactive, and the visitors, press, and participants really liked this. It emphasised that professionals in the industry know a lot and therefore can share a lot of knowledge and learn from each other. This is an excellent reason for diving deeper into this theme in 2017.

?Participant profiles

Another important reason to extend is the fact that so many participants confirmed for the 27th edition, that the profile pages will be online as of January 2017. Participants who did not fully use their profile last year, can do that now. We understand that quality takes up time. This year, it is possible to not only upload a photo of the favourite plant, but also of the application thereof. On top of that, we will look into the possibilities regarding presentation of assortment.

The 14 members of the PR team of trade fair GrootGroenPlus, all members of the board and suppliers with their own portfolio and speciality, are currently working on a full PR plan, which will give participants the opportunity to present themselves during almost an entire year. Participants play a central part in trade fair GrootGroenPlus, which will show from the PR plan. The exact set-up of the plan will therefore depend on the use of the multiple parts for the participant. Of course, it will focus on digital media, and in the period prior to the trade fair, we will keep in close touch with journalists.

More international visitors

It is very important to attract the right type of visitors for the participants. That is why the board has decided to continue the 2016 targets in 2017. Emphasis will once again be placed on attracting more international trade visitors. For them, but also for other interested parties, the special arrangements will be made available once again. This time, we will focus more on tailor made group travels. Special attention will also be paid to the gardener/garden contractor, for example through showing more applications of the favourite plants at the trade fair. Other aspects that can be expected in 2017 are an expansion of and more central place for the library, to improve the development and sharing of knowledge. Of course, GGP wants to preserve the hospitable, friendly atmosphere at the trade fair. Partnerships with gardener associations, partners, and national and international media will be continued.

Besides the fixed PR parts which will be adjusted to the targets within the new PR plan, we will also work on some new ideas to attract more international visitors. Naturally, all activities will be started well before the trade fair starts, which means that participants can get the most out of the PR value.

GrootGroenPlus 2017 will be held from 4 – 6 October in Zundert. You can register via the digital registration form on the website Requests are processed in the order that they are received, so it pays off to register early!

more latest news ➡

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

One4all and Dobbies enters partnership

Dobbies partners with One4all gift cards

One4all Gift Cards, is excited to announce its partnership with Dobbies Garden Centres, the UK’s largest garden centre retailer with 77 stores nationwide and nearly 160 years of expertise. Dobbies Garden Centres champion garden living all-year-round offering...

Ben Harrison announced as GCA chairman elect

GCA announces Chairman Elect for 2024/2025

The GCA has announced its Chairman Elect for 2024/25. Ben Harrison, who is Operations Director of Haskins Garden Centres, is stepping into the role and will become Chairman at the GCA’s annual conference in January 2026. Ben says: “I’m delighted to be taking on...

Notcutts celebrates at annual awards

Notcutts annual awards highlights team success

The family-owned garden centre group, Notcutts, gathered at the Chesford Grange Hotel in Kenilworth on March 14th to celebrate the successes of its colleagues across all 19 garden centres nationwide. The event, attended by over 140 colleagues, family members and...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This