Harrods to showcase first garden at RHS Chelsea Flower Show

For the first time in Harrods? history, the department store will be exhibiting a concept garden at the Royal Horticultural Society Chelsea Flower Show in May 2015.

?The Fragrance Garden?, created in collaboration with award-winning garden designer Sheena Seeks, will be a celebration of perfume through the medium of flowers.

Taking the art of perfume making as its theme, the concept garden will reflect the cross-fertilisation of nature and science, as well as traditional floral perfumes.

Inspired by the 19th Century artisan tradition of ?enfleurage?, a technique whereby the scent of flowers is captured in wax, on one side of the garden, flowers will appear enclosed in oversized laboratory beakers and test tubes, whilst on the adjacent side; they reappear, transformed into giant paper blooms.

Incorporating digital innovation, the garden will also feature augmented reality images on giant screens dividing the garden, which will leap into life when viewed through a phone or tablet.

Deborah Bee, Harrods director of creative marketing, said:??We?re delighted to be exhibiting at the RHS Chelsea Flower Show for the first time, in 2015.

“We are committed to giving our customers an innovative experience and creating a concept garden in collaboration with an award-winning designer is an ideal platform from which to do this.?

Designer, Sheena Seeks continued ?This is a fantastic opportunity, working with Harrods, to create a truly innovative garden. Designing this garden has given me the freedom to explore the idea of the garden as a space where nature meets technology.?

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.