Help gardeners do their bit for RSPB

As the RSPB?s ?4 million consumer advertising campaign resumes for autumn / winter, Vital Earth is promoting its RSPB endorsed Multi Purpose compost with 20 pence from every consumer purchase going to the RSPB.

Vital Earth RSPB Multi Purpose ?no peat? compost comes in a 50 litre bag with an RRP of ?5.99.? Lively, fun packaging and point of sale has proven stand out in retail and market research has shown that the RSPB branding attracts consumers who like the sustainable gardening message and what absolute assurance on product quality.

Vital Earth RSPB endorsed Multi Purpose compost is a wildlife-friendly ?no peat? growing media, made from recycled garden waste with a diluent of FSC bark.? The formulation includes a natural, long-lasting growth booster, which encourages strong healthy plants with minimal additional feeding, complementing the natural reserves of recycled nutrients in the green compost.

Explained, Steve Harper, Bord na M?na UK?s head of consumer, ?In line with the RSPB?s campaign highlighting the benefits of ?making a home for nature?, this is a perfect time for garden retailers to use the national TV exposure to create sell-through of RSPB endorsed products.? Vital Earth RSPB multi-purpose has a long shelf life and is perfect for attracting some extra out of season sales.?

The Vital Earth peat-free brand is traded in the UK by Bord na M?na UK.? BNM UK drives initiatives in green electricity, fuels, resource recovery, water and horticulture in Ireland, where it leads the way in peat reduction through its ?Contract with Nature?.

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