Flowerland, Iver, one of Buckinghamshire’s largest and most popular garden centres, has been re-layed in only two days thanks to Henry Bell & Co’s innovative vertical merchandising concept, designed to grow the number of customers purchasing wild bird care products, maximise the potential of in-store floor space and drive an increase in market spend.
This reconfiguration of merchandise has provided an aesthetically pleasing and highly effective 21-square-metre store-within-store, dedicated to a broad range of Henry Bell Wild Bird Care feeds and accessories. All work was carried out by the brand’s skilled sales team with ongoing support and guidance from the Henry Bell Head Office.
Tony Clare, Henry Bell Wild Bird Care Commercial Director, said: “Flowerland, Iver, has been a customer for four years and during this time we have worked closely with the store manager and his staff. We have grown to know them and their customer-base extremely well and were delighted to implement the re-lay to boost the business’s sales and improve margin delivery.
“Our merchandising concept might be simple, but it certainly packs a punch, bringing some brilliant commercial benefits to customers who adopt it. We think the Henry Bell display area looks incredible and we’re delighted that Flowerland decided to unleash the potential in this exciting display area.”
Flowerland, Iver, store manager Jack Cox, added: “The Henry Bell sales team has done a superb job. We couldn’t believe how fast everything was – from start to finish in only 48 hours! The reaction from our customers has been extremely positive and we’re certainly seeing lots of the brand’s wild bird products going through our tills.”