Highfield Garden World plantsman prompts Choice Marketing conference fundraiser

by | Feb 10, 2023 | News | 0 comments

A sum of £3,500 has been raised for an NHS cancer unit thanks to the generosity of suppliers and buyers at the Choice Marketing annual conference.

Highfield Garden World’s deputy planteria manager, Ian Byrne, was diagnosed with cancer last Summer and has received treatment at the Macmillan Renton Unit in Hereford. Based in Gloucestershire, Highfield Garden World is one of 47 members of Choice Marketing – a leading buying group for independents in the UK and which holds a conference every Autumn. Ian’s positive cancer care experience prompted a fundraising raffle at the conference dinner event, with trade exhibitors generously donating prizes and Choice members and guests buying raffle tickets to the tune of £3,500.

Ian commented: “I’ve been really touched by the generosity of all those attending the Choice event. The care I have received at the Renton unit has been fantastic – such a caring, friendly and quietly professional experience – just when as a patient you need it most.”

Wye Valley NHS Trust fundraising manager Katie Farmer commented: “Ian’s done an amazing job and helped raise a really significant amount for The Macmillan Renton Unit. We all know the NHS is under pressure, and we’re massively grateful for the generosity shown by all the people attending this industry event.”

Michelle de Lavis-Trafford, CEO of Choice Marketing, commented; “The garden industry is quite a close knit world in many ways – with lots of people having known each other for many years. It was lovely that our annual conference helped bring people together in more ways than one, and to raise money for such a worthwhile cause close to so many hearts. Our thanks go to all our members and suppliers for their generous contributions in making this donation possible”.

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...


Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This