Hillier has expanded its retail portfolio with the launch of a new online shop. Customers will be able to order plants and other garden products direct from the e-commerce site for nationwide delivery.
The launch of the Hillier Online Shop comes following an 18% growth in the online plant market in 2020. This prompted Hillier to accelerate plans for a quality online shopping experience alongside its physical stores to meet growing demand, ready for the 2022 season.
All plants available through the Hillier Online Shop have been grown at the companies’ nurseries near Romsey, Hampshire. Currently, more than one million plants a year are grown at the nurseries across more than 100 acres of land. The online shop will include an extensive range of perennials, shrubs, grasses and more.
Since 2019, Hillier has grown its retail portfolio from 12 garden centres to 19, with the latest being in January 2022 with the acquisition of Ducks Hill garden centre in Ruislip. The new online shop is the next step in its growth.
Chris Francis, Hillier Garden Centre and Wholesale Nurseries director, comments “Launching an online shop is something we’ve always wanted to do, but lockdowns and the rocketing popularity of gardening have sped up our plans. The team, in true Hillier fashion, have brought everything forward in record time to be ready for spring 2022.
“Three things run through the veins of the Hillier company: family values, quality and innovation. Ever since day one when Edwin Hillier founded the company, we’ve kept evolving and leading the industry – our new online shop is the latest in this.”