Homebase announce new managing director

Echo Lu is the new managing director for Homebase, one of the UK?s leading home enhancement retailers.

Home Retail Group announced the appointment of Echo, who has experience in retailing both in the UK and Asia.

Echo ? who starts on April 20 ? joins from Tesco where she worked for the past ten years across different markets and range of functions.

Her most recent roles were as group business planning & insight director and property direction for Tesco UK & Ireland, Echo was also a member of the UK Board.

Echo also held a number of roles in Tesco?s Asian business, including chief operating officer for China.

John Walden, Home Retail Group chief executive, said: ?Echo has significant, broad-based retail experience both in the UK and the rapidly evolving Asian region, and importantly has been an agent for positive change throughout her career.

?She is the ideal candidate to lead Homebase and its productivity plan, as we improve the store operational standards and customer service, develop stronger customer propositions and accelerate Homebase?s digital capabilities, and realise its potential for greater growth.?

Echo said: ?I am delighted to join Home Retail Group and to lead the Homebase business. Homebase is a strong UK brand with an ambitious plan in the short-term to strengthen its foundations and exciting longer-term growth opportunities.

?I look forward to working with John, his executive team, the Homebase leadership team and the 18,000 Homebase colleagues to build a stronger business for the future.?

 

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