Home and garden retailer Homebase has announced the launch of the UK’s first ‘Green Aisle’ in collaboration with Smart Energy GB, the campaign for a smarter Britain. The new space within Homebase’s stores showcases a range of energy efficient and environmentally friendly products to encourage and help shoppers to make more sustainable choices.
‘The Green Aisle’ has been introduced to meet shifting consumer demands as new research shows that almost three quarters (74%) of Britons are keen to make their homes greener. The aisles will initially be rolled out in five stores – Haringey, Selly Oak (Birmingham), Edinburgh, Leeds Moor Allerton, and Bridge End – with a further 132 stores featuring ‘Green Areas,’ stocking a smaller range of sustainable products, until the end of October.
Products featured within ‘The Green Aisle’ include a range of water butts, hose pipes and extra absorbent compost, that means gardeners will not need to water their plants as often. The space will also feature details on how customers can arrange to have a smart meter installed by their energy provider.
The launch builds upon Homebase’s recent Great British Green Up campaign, which saw the company champion biodiversity by encouraging people to ‘green up’ their outdoor spaces throughout the summer.
Chris O’Boyle, trading director at Homebase, says: “We know that more and more of our customers are looking to make environmentally friendly decisions as they embark on home and garden improvement projects. ‘The Green Aisle’ not only puts some of our most sustainable and eco-friendly products all in one place for those who know what they’re looking for, but will also provide advice and inspiration, supported by our expert teams, for people who need a hand turning their green ambitions into reality.”