houseplant, Christmas and gifting categories thrive in November 2019

November sales were up 10% compared with the same month in 2018 according to the HTA Market Update report. The houseplant category saw an increase of 41% compared to November last year.

The Lifestyle & Gifts category was up 12%. Christmas sales were up 9% in month to month comparisons between November 2018 and November 2019.

This year’s November was 2°C colder than November 2018 with changeable rainfall across the UK. This likely affected growing media and hardy plant sales.
The report also highlights that consumer confidence remained flat with a score of -14 in November. This is one point lower than November last year as consumers wait for clarity on the future of the UK.
Post-election in mid-December, GfK reported a sharp increase in optimism for the coming year. This is likely to influence purchasing behaviours. Look out for the January edition of Market update for more on this.
This is the fourth month in a row that the houseplant category has seen rises.
HTA Market Update is available free for members to download from the HTA website. Log in and go to the Market Information pages here.

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