How can garden centres capitalise on the thriving post pandemic craft market? 

The craft industry has seen a surge in established and new crafters as a result of the pandemic and as restrictions are lifted crafters are keen to re-stock their depleted supplies. 

42% of crafters buy their supplies in garden centres, giving a huge opportunity for garden centres to procure and stock the latest must have craft trends and products to generate sales to this ever growing audience. 

CHSI Stitches, the UK’s leading trade event for the craft industry will run from 27 – 28 February 2022 at the NEC, Birmingham.  With thousands of products available to see and feel buyers can select the new products they will want to stock. 

In addition there is a free to attend educational programme tailored for craft buyers and business owners, with a line-up of leading retail experts. 

Keynote speakers include Cate Trotter, one of the world’s top retail experts; Andrew Davis, business development, communication and marketing expert and Miya Knights, ranked one of the top retail technology influencers. 

The 2022 edition of CHSI Stitches will see a range of experts from outside of the craft sector providing their expert advice, insights and solutions to retail, technology and marketing challenges facing the creative industry. 

Features including a Sustainability Showcase, demonstrations and Campfire sessions have been curated to support creative industry businesses.  

Steve Mitchell, event director said: “We are incredibly proud of the speaker programme that we have lined up, we want to provide our industry with the opportunity to learn from our expert speakers empower visitors to use the best practice advice to grow their businesses.” 

Now an important annual reflection of the industry, results of The Craft Report will be revealed at the show. This year’s report will reveal new trends from the last two years which has seen the popularity of crafting surge and a special report into ‘Going Green – Crafting to Net Zero.

CHSI Stitches 2022 takes place from 27th – 28th February at the NEC, Birmingham, UK.

Register to attend at chsi.co.uk

Twitter @CHSIstitches

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