How can garden centres capitalise on the thriving post pandemic craft market? 

by | Feb 9, 2022 | Promotions | 0 comments

The craft industry has seen a surge in established and new crafters as a result of the pandemic and as restrictions are lifted crafters are keen to re-stock their depleted supplies. 

42% of crafters buy their supplies in garden centres, giving a huge opportunity for garden centres to procure and stock the latest must have craft trends and products to generate sales to this ever growing audience. 

CHSI Stitches, the UK’s leading trade event for the craft industry will run from 27 – 28 February 2022 at the NEC, Birmingham.  With thousands of products available to see and feel buyers can select the new products they will want to stock. 

In addition there is a free to attend educational programme tailored for craft buyers and business owners, with a line-up of leading retail experts. 

Keynote speakers include Cate Trotter, one of the world’s top retail experts; Andrew Davis, business development, communication and marketing expert and Miya Knights, ranked one of the top retail technology influencers. 

The 2022 edition of CHSI Stitches will see a range of experts from outside of the craft sector providing their expert advice, insights and solutions to retail, technology and marketing challenges facing the creative industry. 

Features including a Sustainability Showcase, demonstrations and Campfire sessions have been curated to support creative industry businesses.  

Steve Mitchell, event director said: “We are incredibly proud of the speaker programme that we have lined up, we want to provide our industry with the opportunity to learn from our expert speakers empower visitors to use the best practice advice to grow their businesses.” 

Now an important annual reflection of the industry, results of The Craft Report will be revealed at the show. This year’s report will reveal new trends from the last two years which has seen the popularity of crafting surge and a special report into ‘Going Green – Crafting to Net Zero.

CHSI Stitches 2022 takes place from 27th – 28th February at the NEC, Birmingham, UK.

Register to attend at chsi.co.uk

Twitter @CHSIstitches

Instagram @CHSIstitches

LinkedIn CHSI Stitches

more latest news ➡

Klondyke Group announces Outdoor Living showcase

Klondyke Group’s Outdoor Living Showcase

A sprinkling of Sherbert through the Cottage garden; the simplicity and calmness of Urban Nature through to the mood and mystery of Moroccan Delights; these were amongst the main themes revealed at the Klondyke Group's Outdoor Living Showcase Event hosted this week...

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This