How to keep your garden centre thriving

by | Dec 20, 2022 | News | 0 comments

The nation’s love for plants has grown, flourished, and blossomed. Gardening became an all-important national pastime during the pandemic and, for many, that healthy habit has continued.

Did you know that approximately 83% of houses in the UK have a garden, with the average adult spending £690 on their garden in 2021?

However, the coming months could pose problems for keen gardeners as winter takes hold. Here, we will explore factors that could impact your business, as well as ways of maintaining a competitive edge in the market throughout winter.

Heading into the end of 2022, your garden centre may need some extra help to continue bringing in customers and, in turn, profit.

The winter months bring their own challenges, and the cold weather necessitates a transition for everyone.

During the cost of living crisis in the colder months, garden centres, like most retail outlets, could face a downturn in profit. Customers are likely to spend less and perhaps don’t have as much time or inclination to enjoy leisure activities such as gardening. Maintaining a competitive edge, not only over other garden centres but also supermarkets, can be difficult.

A great marketing tool is to show off a glorious floral display. Keeping your product looking bright and healthy is the best way to draw in customers.

Tailor to the festive season

As winter approaches, so does the festive season. Tailoring your garden centre to accommodate the demand for Christmas cards, decorations, and other assorted gifts could benefit your business. Using a quality card supplier is a great way to offer something unique and stylish to your customers.

You should also host events such as Santa’s grotto or wreath-making classes. This will attract families with young children to come to your garden centre, those who are looking for Christmas-based activities. Offering photograph opportunities could be a chance to increase your income too.

Think about sustainability

Reputation is important for every business and a garden centre is no different. Choosing partnerships aligned with a sustainable nature can benefit your business.

Maintaining sustainability standards could promote your garden centre as an environmentally conscious venue. Amid the climate change debate, with 81% of people claiming they’d rather buy products from sustainable sellers, this could be very important. Consider working in partnership with a sustainable card supplier or food manufacturer.

Equally, garden centres are full of time – and season – sensitive stock, so consider promoting reuse and recycling of products alongside seasonal sales.

A gardening masterclass

Offering gardening masterclasses can help encourage customers to make regular trips to your centre. Teaching customers how to care for their plants and pass on other areas of expertise could establish your garden centre as a hub of education and for gardeners of all levels.

As the cost of living crisis makes the price of products increase, reducing food bills through sustainable, home-grown methods is becoming more popular. Tapping into this could give you a competitive edge. Selling books on how to grow your own food at home, as well showing off examples of what is possible and a wide range of seeds and bulbs to start the process off, could be a good way of introducing your garden centre as an alternative option.

Sources:

https://www.edp24.co.uk/news/business/notcutts-garden-centre-reports-growing-turnover-9226034

https://www.gardenpatch.co.uk/gardening-statistics/

https://www.theguardian.com/money/2022/may/07/how-to-grow-your-own-fruit-veg-cut-food-bills

https://www.recyclinglives.com/news/general/report-reveals-81-people-prefer-buy-sustainable-sellers#:~:text=Report%20reveals%20that%2081%25%20of%20people%20prefer%20to%20buy%20from%20sustainable%20sellers,-An%20independent%20study

https://www.patchplants.com/gb/en/read/plant-care/root-rot-how-to-spot-it-and-fix-it/

more latest news ➡

Cherry Lane acquires Norwich garden centre

Cherry Lane acquires Salhouse Garden Centre near Norwich

A garden centre on the outskirts of Norwich is under new ownership and it will be revamped over the coming months. The Cherry Lane group has acquired Salhouse Garden Centre in Honeycombe Road, which is its 18th site. It has garden centres throughout East...

job opportunity at Grimsby Garden Centre

Unique Garden Centre Business Manager opportunity

Grimsby Garden Centre is excited to share this opening for a Garden Centre Business Manager which is rewarding career opportunity that combines retail management with making a difference in the local community. As Grimsby Garden Centre is owned...

Prosper and Yorkshire Garden Centres part ways

Prosper Bidding Farewell to Yorkshire Garden Centres

Prosper, a leading buying group committed to supporting enterprise and growth within our industry, announces the departure of YGC, effective 30th September 2024. Terry Head Retail Director of Stewarts and Chairman of Prosper, stated, "YGC has been a supportive...

Kent & Stowe Autumn promotion

Kent & Stowe autumn promotion to help boost sales

Kent & Stowe, renowned for its high-quality gardening tools that help gardeners achieve extraordinary results has an array of enticing offers to support garden retailers this autumn. These promotions will encourage the nation to keep on gardening and ensure...

Yorkshire Garden Centres joins the Tillington Group

Yorkshire Garden Centres to join the Tillington Group

Yorkshire Garden Centres have announced that they are to join the Tillington Group.  The Bradford based business took over Tong Garden Centre in 2015 and now operate six centres across Yorkshire from the base at Tong. Mark Farnsworth, Managing Director of Yorkshire...

Dobbies charity appeal

Dobbies Garden Centres seeks new National Charity Partner

Dobbies has launched the search for its next National Charity Partner, as part of its 160th year celebrations. The new partnership will commence on 1 March 2025, following the conclusion of Dobbies’ successful nine-year collaboration with the Teenage Cancer Trust...

Banners for marketing

How Banners Generate Business for Garden Centres

In the verdant world of garden centres, where competition blooms as fiercely as the flowers on display, standing out is paramount to cultivating success. Amidst an array of advertising strategies, banners have emerged as a particularly potent tool for garden...

Amtech range from DK tools

DK Tools Launches New Amtech Flexi Tubs and Buckets Range

DK Tools is proud to announce the launch of its new Amtech Flexi Tubs and Buckets range, comprising 18 SKUs tailored to meet diverse needs. Available in vibrant colours including yellow, red, blue, and green, as well as eco-friendly black, which is crafted from...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This