Gardening brand Hozelock is collaborating with eight high profile social media influencers. This is alongside the Birmingham based company launching a range of new products this year.
The influencers, who have a presence on Instagram and YouTube, will act as ambassadors for Hozelock throughout the summer season. Each will produce content for their own channels as well as creating material for the Hozelock blog, newsletter and social media channels.
The aim of the collaborations is to boost brand awareness and also target new demographics, including first time gardeners as well as those who are more experienced in the hobby. The campaign will showcase the extensive breadth of Hozelock’s existing products and also support key messaging for 2022 such as sustainability and family gardening.
Niall McCauley, one of the ambassadors and keen YouTube gardener says: “When Hozelock reached out to me regarding a collaboration I was delighted. They’re one of the most well known brands in the industry, and I’ve used their products for many years in my own garden.
“This year I am going to be focusing on using the Hozelock EasyClear fountain system to upgrade my pond and its water quality. I’ll also be creating a fantastic automated watering solution for my vegetable garden using Hozelock’s universal system of irrigation parts. I’m really looking forward to sharing the results with my audience.”
Other ambassadors working with Hozelock in 2022 include Instagram’s Chicks and Veg, Your Organic PT, Plot 81 and Hairy Horticulturalist.
Speaking of the breadth of social media collaborations, Sarah Dixon, UK marketing manager at Hozelock, says: “As Hozelock’s products appeal to such a wide audience, we recognised that this year we need to work with a variety of ambassadors.
“Each of the ambassadors has been selected as we feel they are cohesive with the Hozelock brand, whether this is due to their type of garden or the range of products they use. We also wanted to choose people who had different garden aspirations, whether that is growing fruit or veg, perfecting flowerbeds or using it as a space for entertaining.
“Working with influencers has been a key part of our marketing strategy for the last two years and we are excited to work with the eight influencers this year to showcase both our latest new product development and also our historic favourites.
“With a combined reach of over 180,000 budding gardeners on Instagram and YouTube we are confident that this campaign will boost our online presence and ensure that we are the go-to brand for all gardeners.”