Hozelock announces 2022 ambassador collaborations

by | Jun 3, 2022 | News, Product News, Products | 0 comments

Gardening brand Hozelock is collaborating with eight high profile social media influencers. This is alongside the Birmingham based company launching a range of new products this year.

The influencers, who have a presence on Instagram and YouTube, will act as ambassadors for Hozelock throughout the summer season. Each will produce content for their own channels as well as creating material for the Hozelock blog, newsletter and social media channels.

The aim of the collaborations is to boost brand awareness and also target new demographics, including first time gardeners as well as those who are more experienced in the hobby. The campaign will showcase the extensive breadth of Hozelock’s existing products and also support key messaging for 2022 such as sustainability and family gardening.

Niall McCauley, one of the ambassadors and keen YouTube gardener says: “When Hozelock reached out to me regarding a collaboration I was delighted. They’re one of the most well known brands in the industry, and I’ve used their products for many years in my own garden.

“This year I am going to be focusing on using the Hozelock EasyClear fountain system to upgrade my pond and its water quality. I’ll also be creating a fantastic automated watering solution for my vegetable garden using Hozelock’s universal system of irrigation parts. I’m really looking forward to sharing the results with my audience.”

Other ambassadors working with Hozelock in 2022 include Instagram’s Chicks and Veg, Your Organic PT, Plot 81 and Hairy Horticulturalist.

Speaking of the breadth of social media collaborations, Sarah Dixon, UK marketing manager at Hozelock, says: “As Hozelock’s products appeal to such a wide audience, we recognised that this year we need to work with a variety of ambassadors.

“Each of the ambassadors has been selected as we feel they are cohesive with the Hozelock brand, whether this is due to their type of garden or the range of products they use. We also wanted to choose people who had different garden aspirations, whether that is growing fruit or veg, perfecting flowerbeds or using it as a space for entertaining.

“Working with influencers has been a key part of our marketing strategy for the last two years and we are excited to work with the eight influencers this year to showcase both our latest new product development and also our historic favourites.

“With a combined reach of over 180,000 budding gardeners on Instagram and YouTube we are confident that this campaign will boost our online presence and ensure that we are the go-to brand for all gardeners.” 

more latest news ➡

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

One4all and Dobbies enters partnership

Dobbies partners with One4all gift cards

One4all Gift Cards, is excited to announce its partnership with Dobbies Garden Centres, the UK’s largest garden centre retailer with 77 stores nationwide and nearly 160 years of expertise. Dobbies Garden Centres champion garden living all-year-round offering...

Ben Harrison announced as GCA chairman elect

GCA announces Chairman Elect for 2024/2025

The GCA has announced its Chairman Elect for 2024/25. Ben Harrison, who is Operations Director of Haskins Garden Centres, is stepping into the role and will become Chairman at the GCA’s annual conference in January 2026. Ben says: “I’m delighted to be taking on...

Notcutts celebrates at annual awards

Notcutts annual awards highlights team success

The family-owned garden centre group, Notcutts, gathered at the Chesford Grange Hotel in Kenilworth on March 14th to celebrate the successes of its colleagues across all 19 garden centres nationwide. The event, attended by over 140 colleagues, family members and...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This