The HTA National Plant Show is hosting the launch of the Breakthrough Breast Cancer rose.
Pop Idol judge and RHS Chelsea Flower Show host Nicki Chapman will present the rose at the event, and talk about why the project is important to the garden industry and consumers.
Peter Hull from Nursery Fresh will then give an overview of how that company got involved with Breakthrough Breast Cancer, and talk about how the rose will raise money for the charity.
The Breakthrough Rose will be available to purchase at the show with a ?1 donation given to the charity for every rose purchased.
According to statistics quoted by the HTA, over 135 women are diagnosed with breast cancer every day. A spokesperson for the organisation said: ?It is only with continued funding that Breakthrough Breast Cancer are able to invest in vital breast cancer research that ensures these women, and all others diagnosed with breast cancer, receive the best possible treatment.
?The rose will make a significant difference to the lives we are able to save. It is possible within 35 years to stop all women dying from breast cancer. This will be an incredible achievement.?
The launch will be taking place in the plant show seminar area on the second day of the show at 1pm. The National Plant Show takes place at Stoneleigh Park on 23 and 24 June.