HTA announces two key personnel changes

The Horticultural Trades Association (HTA) has announced two new appointments. Dave Denny has been promoted to the newly created role of director of research & insights and Martin Simmons will take on a new position as head of horticulture.

Denny, previously futures & sustainability manager, will be part of the senior leadership team and attend HTA board meetings. The role of director of research & insights has been created as the HTA says it has identified data and insights as a key proposition for member value. However, Denny will continue to develop the HTA’s Sustainability Roadmap.

Martin Simmons will continue to cover the director of membership role in the interim until a new person is appointed. His new role will give the HTA the chance to increase its capabilities on horticulture-matters. The recent appointment of Wayne Brough as technical horticulture manager, alongside Pippa Greenwood continuing as horticulture manager, shows how dedicated horticultural advice and expertise is being recognised by the HTA, says the association. Martin will focus on HTA committees and groups, as well as specific horticultural activity and projects, including Plant Healthy.

James Barnes, chairman of the HTA says: “These new appointments demonstrate how the HTA continues to develop and strengthen member value. It builds on our strategic ambition to grow our relevant and insightful information that not only informs our membership, but also influences our lobbying and connections with Government”.

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