HTA Garden Futures ? Bigger, Better, Stronger

With the HTA Garden Futures Dinner and Conference 2014 taking place next month it is time to sign up to attend this annual strategic networking event for the garden industry.

This year?s event, sponsored by Hozelock, Scotts Miracle-Gro and William Sinclair is being held at the Royal Institute of British Architects (RIBA) in London.

With the strapline Bigger, Better, Stronger the key themes for this year?s conference are: the Future of Gardening, People and Careers, Moving with the times, Adapting for the new consumer and Surviving in an online world.

Attracting young people into horticultural careers is a key area of action within the industry and within the People and Careers sessions at the conference delegates will hear about some inspiring initiatives that will help to achieve this.

Award winning landscape designer Adam Frost and Graham Held, Retail and Distribution Director at Homebase, will look at the Homebase horticultural apprenticeship scheme which launched last year. The scheme which attracted a plethora of applicants for 12 places culminated with the apprentices helping to build the Homebase show garden at Chelsea Flower Show this year with Adam.

Following the theme Raoul Curtis-Machin, HTA Head of Horticulture and Sarah Cathcart, Head of Education and Learning at the RHS will look at ways in which the Grow Initiative is adapting to attract and meet the needs of young people to assist them into a career in horticulture.

HTA Chief Executive Carol Paris comments, ?The future success of the UK horticulture industry depends upon attracting young people into the sector from the outset. We all have a part in play in helping to raise awareness of the huge variety of careers on offer with the garden industry and these Garden Futures sessions will help spread the word about initiatives that are having an impact.?

The HTA Garden Futures dinner takes place the preceding evening on 14 October also at the Royal Institute of British Architects (RIBA) with gardener and broadcaster James Alexander Sinclair providing the after dinner entertainment. James will share his thoughts on the importance of gardening, the role of architecture in gardens, what makes a great garden and how we can all help get gardening in front of the public. The HTA Pearson Medal will also be presented at the dinner.

Look out for further details of speakers over the coming weeks or search #gardenfutures on Twitter.

For more information and to download your booking form visit

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