HTA: It Starts with a Pot

Help to get people growing this spring by taking on the ?It Starts with a Pot? cross industry PR initiative which is being launched this month.

?It Starts with a Pot? is designed to show people that gardening does not have to be complicated but that it can be straightforward and fun.

Commenting on the campaign HTA Chief Executive Carol Paris said, ?Through this campaign we are hoping to encourage more people to enjoy their outdoor space this spring. We are trying to demystify gardening and demonstrate how just by planting a few pots, or indeed any other containers, you can provide colour and impact to your outdoor space effectively.?

She adds, ?Garden Industry Marketing Board members are encouraging the wider industry to embrace the campaign by using the logo on marketing materials, with in-store promotions and linking in with events and activities such as Garden Re Leaf Day (14 March), Cultivation Street (16 March) and National Gardening Week (14-20 April).?

The HTA will be working with consumer media on related feature pieces around planting in pots as well as providing logos and further resources.

There will also be plenty of social media activity including a Pinterest page which already includes plenty of inspirational ideas. View and contribute at?

Twitter activity will use?#plantapot

It Starts with a Pot? was one of a number of ideas to stem from a Garden Industry Marketing Board (GIMB)* workshop in October. GIMB members came up with numerous ideas which have been developed into four concepts for an overarching industry wide campaign aimed at consumers in their 30s and 40s who are not currently heavily engaged in gardening and/or garden product purchasing. These four concepts are being consumer tested early in 2014 before a final decision is made on which one to go with for a 2015 PR campaign.

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