HTA Marketing Forum 2015

The HTA is excited to announce its first HTA Marketing Forum, taking place at Chesford Grange, Warwickshire on Tuesday 10 November.

The marketing forum is for all those involved in marketing and public relations in the garden industry.

Keynote speakers will include Tim Mason, renowned for launching Tesco?s Clubcard scheme, Tesco Express, Tesco.com and Tesco Personal Finance, and Gerald Ratner, former CEO of Ratners Group (now the Signet Group).

With competing interests on consumer time and cash at an all-time high, it is ever more important to ensure your business is promoting itself to its full potential. However, few businesses across the garden sector have huge marketing budgets allowing them to run extensive promotional campaigns.

In this one-day event, we take inspiration from inside and outside the industry to provide examples and case studies on getting the most out of your marketing budget. The programme includes keynote presentations, bite sized sessions on topics including loyalty schemes, TV commercials and in-store videos and using consumer segmentation and examples from the industry of innovative ways of attracting new customers on a year round basis.

Aimed at garden industry professionals, both experienced and new to marketing and promotions, the programme is designed to ensure that attendees leave with top tips and examples of the best use of new and trusted marketing methods that will bring in new customers and retain existing ones.

There will be the opportunity for networking throughout the day with delegates, speakers and exhibition partners.

To register your interest, please email events@the-hate.org.uk

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