The HTA Marketing Forum took place at Horticulture House, Chilton, on 17 October. It aimed to give delegates and insight into the advances in marketing to help them ?Stand Out from the Crowd?.
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Covering all disciplines of marketing, the key takeaways from the day were:
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Reports of retail death exaggerated. Despite 69% saying they shop online to avoid queues, only 3% of Britons say they no longer shop in store. 64% of people still enjoy browsing in store. – Anthony Earl, POPAI UK & Ireland
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Digital marketing is the way to keep up to date with marketing trends. Because of the amount of digital advertising customers receive on a day to day basis, it is easy for consumers to miss communications. Print gives the smaller companies the opportunity to compete with the bigger companies. – Graham Thomas, Eight Days A Week Print Solutions
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No matter who your consumer is, they will likely care about the environment in some way. Use this to your advantage. – Carol Wright, Hozelock
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Visual merchandising works around key visual principles. These are symmetry, alternation, utilising height and creating visual focus points. – Sarah Manning, Visual Merchandiser
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The benefits of vlogging include increasing trust, providing added value, standing out from the crowd, showcasing strengths and awareness, maximising visual content and giving your business a voice. – Robbie Cumming, HornbyWhitefoot PR
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Boosting posts can be a great way to create more customer engagement. It increases brand awareness on a small budget. – Josie McGhee, HTA
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Remember your customers are human, and you never know what they may be going through. Don?t always try to upsell and see them as more than a number. – Annabelle Padwick, Life at No. 27
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The full write up from the day is available at www.hta.org.uk/marketingforum2018
