HTA Marketing Forum final call for places

by | Oct 3, 2018 | Associations, Community, News | 0 comments

The HTA Marketing Forum is full of top tips and marketing know how. It takes place at Horticulture House in Oxfordshire on Wednesday 17 October. Book now for the final few places available.
The theme of the event is ?Stand out from the Crowd’. The programme, aimed at all those delivering marketing activity, includes:
Enhancing the shopper experience. The customer journey begins from arrival in the car park through to paying for goods at the tills. Anthony Earl from POPAI UK & Ireland looks at the in store experience. He demonstrates through examples how the customer journey is enhanced from store navigation. Through to shopping from individual fixtures and displays.
The art of visual merchandising. Visual merchandiser Sarah Manning will look at key display and visual merchandising principles. She looks at creating a seasonal promotional space. She offers top product presentation tips with a focus on Christmas and houseplants.
B2BSG Solutions Ltd’s, Colin Warnock will show how the latest customer counting technology. He looks at how you can enable evidence-based marketing strategies. Colin explains measuring turn-in, dwell time, return visits and cross-shopping. He’ll also look at customer flows.
How YOU can make a difference. Carol Wright and Chris Hodges of Hozelock present a case study of Hozelock’s Plant a Pot campaign. They illustrate its key points of difference in terms of marketing campaigns. They explain how it helps retailers enjoy developing a linked-sales approach. This leads to developing a high level of engagement with their customers.
How to ? create a successful blog/vlog. In this session, Robbie Cumming answers your questions about video content. Robbie will discuss how having basic equipment and no budget can be a big positive in the eyes of your customers.

HTA Marketing Forum sessions

Graham Thomas from Eight Days a Week Print Solutions will be using his experience to deliver effective campaigns. He will show how printed materials are still relevant in today?s digital world.
Using promotions effectively. HTA Marketing and Insights Manager David Denny explores the benefits of taking part in gifting promotions.
How to ? engage and activate an audience. Simone Bonnett from The Social Managers, will show ways that will open up new ways of starting the conversations.
How to ? use facebook advertising effectively. Josie McGhee from the HTA Marketing team demonstrates how facebook advertising can be an effective way of reaching out.
Marketing in practice Emma Glue, Trade Marketing Manager for Farplants, highlights their marketing approach. She will use recent examples including their award winning Small Plants for Small Spaces campaign.

more latest news ➡

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Sustainable pest control launched on GROW platform

GCA GROW launches sustainable pest control course

Garden centre staff can now gain knowledge to help customers to deter and combat pests in a more natural, sustainable way via the GCA GROW (Garden Retail Online Workshops) e-Learning platform. The organisation has launched its new Sustainable Pest Control course....

Rising stars with Gordon Emslie

Rising Stars finalists announced

Five individuals from GCA member garden centres have reached the finals of the industry body’s Rising Stars programme sponsored by Westland Horticulture. The staff were put forward by their garden centres and took part in a series of workshops this year. GCA...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This