HTA Plant of the Moment launched

The HTA has launched its new monthly plant promotion, the HTA Plant of the Moment. According to the HTA, the new campaign is aimed at consumers, having evolved from the Plant of the Month, a similar initiative that will end this year. Plant of the Moment will run for two years, from January 2016 to December 2017.

The project has been developed with horticulture consultant and journalist Adam Pasco, and consists of a calendar with a different gardening theme each month.

A spokesperson for the HTA said: ?Month by month this new promotional plant calendar will highlight planting ideas to help customers create gardens that are full of colour and interest throughout the year.

?The calendar can be used to create vibrant plant displays with great looking plant combinations and planting recipes to inspire customers.?

The organisation is encouraging garden retailers to use the calendar to attract customers month-on-month.

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